by: Amanda Bertholf
3 Reasons Why Veterinary CE Is Important
In this economic climate, you are no doubt running a lean veterinary practice, and it’s tempting to want to cut back on continuing education. But CE is vitally important to your business, your career and even your veterinary team members. Veterinary CE doesn’t necessarily have to cost much money, either. Equipment manufacturers or pharmaceutical companies will often offer free lunch-and-learn sessions or provide complimentary training for when you buy equipment. Consider these three ways CE impacts your business:
Technician. Your technician is indispensible—helping you on calls or with the veterinary ultrasound procedures. Your day runs more smoothly and efficiently with an extra hand around. And with that efficiency comes increased profits. Yet, you may not be able to provide big raises each year, so consider CE as an employee benefit. If you help your technician continue his or her knowledge, not only will you get a return on your investment down the road, but you will have an employee who is up-to-date on the latest technology, techniques, and procedures. Having a well-trained technician means you can hand over some duties to him or her, which frees you up to focus on other aspects of the business.
Clients. They are interested in new medical trends and technology and thanks to the Internet, it’s possible for anyone to become a medical “expert.” Your clients may want to discuss new types of treatments or ultrasound procedures with you and you’ll need to know what they’re talking about. So don’t get caught off-guard, and stay up-to-date by reading journals and regularly reviewing trusted websites.
Yourself. Depending on your state, the requirements vary. But by regularly updating your medical education, you’ll be able to give your patients sound advice on the latest veterinary advancements, helping solidify you as an invaluable resource for the client.
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