[Click to edit the title]

E.I. Medical Imaging Portable Ultrasound Solution Blog

Bovine Reproduction and the ROI of Portable Ultrasound

Posted by Jim Turner on Tue, Oct 15, 2013 @ 08:08 AM

Ibex Use In Bovine Reproduction

As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?"  Suffice it to say this is a question asked in any business setting and for any department.  The same can be said for veterinarians and livestock producers.  As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system?  We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers.  In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.

In a recent article published in Bovine Veterinarian entitled, Bovine Repro Today and Tomorrow, they take a look at where we are in the bovine reproduction industry and perhaps where we might be headed.  They start right away with talking about the economy of the beef and dairy markets and pointing out that the industries are using new technologies for their business and that many of the technologies being used have "trade offs and caveats."

We know that the cost of an Ibex® portable ultrasound is a large investment.  In order to offset the cost of the system, there has to be a return on the investment that can be realized by the veterinarian in their practice or the cattle or dairy producer, or perhaps better yet--both. The article mentioned in Bovine Practitioner has some good examples of uses of portable ultrasound. Producers are using ultrasound to scan their cows after breeding to determine pregnancy, to determine the age of the fetus and in some cases they are sexing the fetus at the same time. All of this is translating into higher profits as stated in the article because heifers can be qualified and raised to higher tiered programs.  As stated:

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, and those with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968.

It wouldn't take long at this premium to realize pretty quickly a return on investment for a purchase of your Ibex® Portable Ultrasound System. As a veterinarian you can offer the service above to your clients and as producer, you can demand better prices and realize more profits for your cattle.  Certainly a win-win situation.

It should also be noted that there may be issues with timing using ultrasound.  A good point discovered in the article and a point made by Paul Fricke, PhD regarding a "trade off or caveat" is:

Fricke says he is trying to move dairies away from using ultrasound before 30 days post-breeding, with 32 days preferable and 39 days better for accurate non-pregnancy diagnosis and re-synchronization. Most importantly, diagnosis using ultrasound should be based on visualization of a corpus luteum, fluid in the uterus and detection of an embryo with a heartbeat.

I am not quite sure this is a trade off of using ultrasound more than just a protocol that must be established as part of the normal business routine. Working together a vet and the producer can establish the proper business plan that will work to provide the best return on investment possible.

We would love to help all veterinarians and producers understand the reasons for using ultrasound in bovine reproduction.  The above is merely scratching the surface on ways you can use the ultrasound system to be a more productive, more profitable and a more efficient and successful business.  Contact us today for a free demonstration of your new Ibex® Portable Ultrasound System.

 

Click Here For A Free  Ibex® Portable Ultrasound Demo

 

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, veterinary portable ultrasound, veterinary practice tips, Bovine Reproduction, bovine fetal sexing, bovine fetal aging, Fetal Sexing, Fetal Viability, Pregnancy Checking Cattle

E.I. Medical Imaging Goes Back To School

Posted by Jim Turner on Fri, Aug 16, 2013 @ 12:02 PM

back to schoolMany of us here at E.I. Medical Imaging have kids and we are all gearing up for them to head back to school.  My kids were not excited at the idea that summer vacation was over and they were lamenting about having to wake up early to get ready for school. I quickly reminded them that they did not have to wake up extra early to do chores such as milking cows before school and I think they realized at that point it was falling on deaf ears.  Nonetheless they headed back to a season of learning and that is what we here at EIMI are aiming to do for our current customers and potential customers--teaching them all about the benefits of ultrasound.  

If you are a livestock producer or veterinarian, portable ultrasound can be a huge benefit to your business and your bottom line.  If any of you are right now asking yourself "How?", you are not alone. We aim to answer that very question in the coming weeks and mDr. Erika Wiermanonths ahead with a series of webinars, seminars, how-to videos and eBooks. If you are here reading our blog or have followed along on Facebook and Twitter, you know that we are putting information here and there for you to read and use for your business.  We hope to expand that to the other areas I mentioned.

One of the initiatives we will be implementing over the next few months is our education and training programs prepared and supervised by our very own staff veterinarian, Dr. Erika Wierman.  Dr. Wierman has provided us with an outline of the areas where ultrasound can benefit all practitioners, from bovine, to equine, to small ruminants and companion animals.  We look forward to the program as it develops further.

ULTRASOUND BUTTONOLOGY

Our first look into the webinar series will be an informative talk our President, Chas Maloy likes to call "Buttonology". This is a rundown of how to use the Ibex® Portable Ultrasound System from turning on the machine, to recording images, to how you can change your settings and many other basic instructions on the operation of the Ibex® Pro and the Ibex® Lite.  Pete Temple, our service manager, knows the workings of the Ibex® Portable Ultrasound System like none other and he will be on hand to teach what he knows, and more importantly will be responding to customer questions and providing information related to your feedback.  Once we have set the date we will be inviting all of our current Ibex® customers and those interested in how our system works to take some time to really see how easy our the Ibex® is to use and how it can help you with your business.

Some of our other educational topics and items we plan to have as training are, Ultrasound 101, veterinary topics such as Fetal Viability, Fetal Sexing, calf lung checks to ovarian and follicular dynamics. We even want to provide a few topics like business marketing and financing your equipment!  If there is a specific topic or area of training you would like to learn more about as it relates to using the Ibex® ultrasound in your business or practice, we would love to entertain your suggestions.  In the meantime, if you are ready to learn, welcome back to school!

Contact Us About Important Education and Training Opportunities NOW!

Tags: portable ultrasound features, Bovine fetal aging using ultrasound, Ultrasound Education, benefits of bovine ultrasound, E.I. Medical Imaging, ultrasound training, Veterinary Business, portable ultrasound, bovine fetal sexing, preg check cows, bovine ovary ultrasound

Bovine Ultrasound; 3 Easy Tips to improve fetal sexing

Posted by Mia Varra on Tue, Jun 28, 2011 @ 02:03 PM

20100223 153316 resized 600by #1. What is your Diagnosis? Heifer or Bull calf?

Bovine Ultrasound fetal sex

#2. What is your Diagnosis? Heifer or Bull Calf?

 

 #3. What is your diagnosis? Bull or Heifer calf?

 

Jill Colloton

 

Answer Key; Image #1 Heifer , Image #2 Heifer, Video #3 Bull calf

This is some of the great things you can do by using an Ibex® Portable Ultrasound.  Get yours today by contacting a sales representative for a free demonstration of our system!

Click Here For A Free  Ibex® Portable Ultrasound Demo

Tags: cow ultrasound, Bovine ultrasound, bovine fetal sexing, ultrasound fetal sexing

Search Our Site

Don't Miss the News! Sign Up to receive Emails of New Blog Posts!

HELP US CELEBRATE OUR 30TH ANNIVERSARY

describe the image

30th Anniversary 30% OFF Coupon Winners

MAY 2014

Beau Bosma

JUNE 2014

Tisha Ebling

JULY 2014

Richard Kinyon

AUGUST 2014

Nicole Hjelle

SEPTEMBER 2014

Lincoln Montgomery-Rodgers

OCTOBER 2014

Frank Beckwith

NOVEMBER 2014

Rachael Weiss

DECEMBER 2014

Sarah Grose

JANUARY 2015

Will Oliver

FEBRUARY 2015

Gib Mouser

MARCH 2015

Allen Rushmer

APRIL 2015

Brett Remund