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E.I. Medical Imaging Portable Ultrasound Solution Blog

E.I. Medical Answers Your Bovine Reproduction Questions

Posted by Jim Turner on Fri, Mar 14, 2014 @ 10:23 AM

QandAAt E.I. Medical Imaging we get a number of questions about our product but we also get use case questions from many of our current customers and general questions from the public about bovine reproduction and other issues in our industry.  One recent conversation I wanted to share with you as many of you may have this question. I thought it would be good to share with all of our customers and potential users.  The question I will put forth first and the response to the question was written by our very own in house veterinarian, Dr. Erika Wierman. Dr. Wierman is heading up our education and training here at E.I. Medical Imaging and we will soon be launching more information about our program.  For now we will be happy to respond to questions like these:

[QUESTION]

Hello, 

I am a veterinary student ... and will be graduating in a year. I am planning on doing food animal work- mainly cattle. I enjoy bovine reproduction and have done a fair amount of work in that area already...


The first question is do you have a book, or a document, or know if [sic] such a thing exists to show pictures of bovine fetuses on ultrasound as they mature. I would think someone has made a book that shows a 28 day fetus, then 29, and so on. This would help me by allowing me to see the progression of different structures as the embryo develops. I understand measuring is accurate, but it would be helpful to fine tune my recognition of other structures coming into focus- such as rib bones on a 50 day old fetus. I have scanned many cattle with a reproductive physiologist from Virginia Tech, W.E. Beal, and have completed a [sic] independent study of Reproductive Ultrasound in Cattle under him. I have scanned many cattle- but there is always room to get better! 

[ANSWER]

Thank you so much for your interest and faith in our products!

I am attaching a chart from the Practical Atlas of Ruminant and Reproductive Anatomy (2010) that is used widely for identifying structures as they become apparent on ultrasound in the bovine fetus.  Most classes that I have attended on bovine reproductive ultrasound include images from various stages of pregnancy in the notes or presentation, and those should be relatively easy to find, but I think that this table is quite useful.

My other suggestion is to become familiar with the Drost Project (www.drostproject.org) … here you will find wonderful gross pathology examples and a few ultrasound images as well. 

There are several gestation tables published for fetal measurements to determine stage of pregnancy – you will find them in the literature but as you may know, the Ibex line has these tables built in – by taking a linear measurement with a table applied, you will instantly get an accurate measurement and gestational age; this feature is useful when dealing with clients but is also a valuable learning tool.

This is only one example of the many questions we receive and we encourage all of our visitors, our customers, and our many potential users to ask as many questions as possible of our expertise.  We are here to help you!  Do you have a question?  Contact us or even leave it right here in the comments section and we will be right back with a response.

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Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, veterinary portable ultrasound, veterinary practice tips, Bovine Reproduction, Pregnancy Checking Cattle

Bovine Reproduction and the ROI of Portable Ultrasound

Posted by Jim Turner on Tue, Oct 15, 2013 @ 08:08 AM

Ibex Use In Bovine Reproduction

As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?"  Suffice it to say this is a question asked in any business setting and for any department.  The same can be said for veterinarians and livestock producers.  As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system?  We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers.  In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.

In a recent article published in Bovine Veterinarian entitled, Bovine Repro Today and Tomorrow, they take a look at where we are in the bovine reproduction industry and perhaps where we might be headed.  They start right away with talking about the economy of the beef and dairy markets and pointing out that the industries are using new technologies for their business and that many of the technologies being used have "trade offs and caveats."

We know that the cost of an Ibex® portable ultrasound is a large investment.  In order to offset the cost of the system, there has to be a return on the investment that can be realized by the veterinarian in their practice or the cattle or dairy producer, or perhaps better yet--both. The article mentioned in Bovine Practitioner has some good examples of uses of portable ultrasound. Producers are using ultrasound to scan their cows after breeding to determine pregnancy, to determine the age of the fetus and in some cases they are sexing the fetus at the same time. All of this is translating into higher profits as stated in the article because heifers can be qualified and raised to higher tiered programs.  As stated:

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, and those with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968.

It wouldn't take long at this premium to realize pretty quickly a return on investment for a purchase of your Ibex® Portable Ultrasound System. As a veterinarian you can offer the service above to your clients and as producer, you can demand better prices and realize more profits for your cattle.  Certainly a win-win situation.

It should also be noted that there may be issues with timing using ultrasound.  A good point discovered in the article and a point made by Paul Fricke, PhD regarding a "trade off or caveat" is:

Fricke says he is trying to move dairies away from using ultrasound before 30 days post-breeding, with 32 days preferable and 39 days better for accurate non-pregnancy diagnosis and re-synchronization. Most importantly, diagnosis using ultrasound should be based on visualization of a corpus luteum, fluid in the uterus and detection of an embryo with a heartbeat.

I am not quite sure this is a trade off of using ultrasound more than just a protocol that must be established as part of the normal business routine. Working together a vet and the producer can establish the proper business plan that will work to provide the best return on investment possible.

We would love to help all veterinarians and producers understand the reasons for using ultrasound in bovine reproduction.  The above is merely scratching the surface on ways you can use the ultrasound system to be a more productive, more profitable and a more efficient and successful business.  Contact us today for a free demonstration of your new Ibex® Portable Ultrasound System.

 

Click Here For A Free  Ibex® Portable Ultrasound Demo

 

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, veterinary portable ultrasound, veterinary practice tips, Bovine Reproduction, bovine fetal sexing, bovine fetal aging, Fetal Sexing, Fetal Viability, Pregnancy Checking Cattle

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