At E.I. Medical Imaging we get a number of questions about our product but we also get use case questions from many of our current customers and general questions from the public about bovine reproduction and other issues in our industry. One recent conversation I wanted to share with you as many of you may have this question. I thought it would be good to share with all of our customers and potential users. The question I will put forth first and the response to the question was written by our very own in house veterinarian, Dr. Erika Wierman. Dr. Wierman is heading up our education and training here at E.I. Medical Imaging and we will soon be launching more information about our program. For now we will be happy to respond to questions like these:
As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?" Suffice it to say this is a question asked in any business setting and for any department. The same can be said for veterinarians and livestock producers. As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system? We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers. In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.
I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet. We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market. In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments. Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.
I'm in marketing. Part of my job duties are to worry about our E.I. Medical Imaging brand. As a veterinarian or as a livestock producer or for that matter any business owner your job is also in most cases to worry about your company, your business and your brand. We recognize that issue here at EIMI and want to help you with a small component of your duty to be concerned with your company brand.
written by: Susan Hoffman
By; Hilary Parker
Studies show that less than 10 percent of what we say is actually absorbed by our clients. (That explains a lot, doesn’t it?) And yet I’m betting most veterinary professionals haven’t attended even a single class on using — and reading — body language to help improve their conversations with clients.
IBEX Portable Ultrasound shown in the picture above