This interview was originally published in 2013 but still relevant today!

I had the pleasure of visiting with beef veterinarian Dr. Paul Chard in Brush, Colorado today about why he invested in portable ultrasound and how he feels it helps his practice be more profitable and provide better services to his beef herd customers. 

As I mentioned in my last blog post, June is National Dairy Month!  Many people in the dairy industry are celebrating with specials on their dairy products.  In fact, we are giving away a free battery with the purchase of a portable ultrasound system in the month of June.  June is also the month of many other celebrations including holidays like Father's Day and probably more importantly to the brand new veterinarians out there entering the world of veterinary medicine, its also a great month for Graduation!

Education and Training is a big part of what we like to offer our customers here at E.I. Medical Imaging.  It is important to us to offer the latest information in the use of our portable and durable veterinary ultrasounds.  We recently had an offering of a basic bovine reproduction class in Springfield/Colombia, Missouri, on April 10.  I have heard those that attended learned a great deal about how to use their ultrasound.

Businesses are having to change the way they do things to keep up with the digital world.  We live in an age now where snail mail, print advertising, good old fashion face-to-face meetings and a handshake are a thing of the past.  We continue to evolve in business with the invention of technology and how we conduct our day-to-day business transactions.  At E.I. Medical Imaging, we are not much different in the way we approach our business.  We too must adapt to the way of the future.  We are using social media and technology to provide up to the minute information about our products and services.  Our Ibex® Portable Ultrasound Systems' software can be updated with a few strokes of a keypad on your computer and online, and we have many other technologically advanced features too numerous for this post.

September is nearly a memory now being the last day of the month. It reminds of song lyrics from The Brothers Four in "Try To Remember":

Try to remember the kind of September
When life was slow and oh, so mellow.
Try to remember the kind of September
When grass was green and grain was yellow.

I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet.  We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market.  In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments.  Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.

As part of our current campaign to help with education and training of the veterinarian and the livestock producer, E. I. Medical Imaging is taking its durable portable ultrasound on the road in Nebraska to educate veterinarians on the use of its Ibex® Customizable Extension or as we refer to the accessory for the Ibex® Portable Ultrasound, the I.C.E.®  The title of the course  scheduled on September 26, 2013 is "Extension Arm Ultrasound Pregnancy Testing and Fetal Aging Course". The following press release describes more fully the training course and the logistics:

September 26, 2013 – NORTH PLATTE, NE

The University of Nebraska West Central Research and Extension Center in cooperation with Repro-Scan, E.I. Medical Imaging, and BCF Technology will be hosting a Bovine Reproductive Ultrasound for Veterinarians course to provide hands-on, in-depth instruction in the use of ultrasound for bovine reproductive exams. This workshop will focus on utilizing “extension arm” ultrasound technique and fetal aging.

I'm in marketing.  Part of my job duties are to worry about our E.I. Medical Imaging brand. As a veterinarian or as a livestock producer or for that matter any business owner your job is also in most cases to worry about your company, your business and your brand.  We recognize that issue here at EIMI and want to help you with a small component of your duty to be concerned with your company brand.