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E.I. Medical Imaging Portable Ultrasound Solution Blog

E.I. Medical Imaging Congratulates Dairy Farmers Of America

Posted by Jim Turner on Mon, Apr 20, 2015 @ 09:58 AM

DFAlogoI was just recently reading in a dairy publication wherein we advertise our Ibex® products that the Dairy Farmers of America recently announced its new headquarters in Kansas City, Kansas.  This is a great location for the headquarters as it sits in the middle of the country and is accessible from everywhere nationwide with just a short flight.  This news release was provided on the announcement and we can't wait to see their new facility in 2017.

KANSAS CITY, Mo. (Feb. 10, 2015) – Dairy Farmers of America (DFA), Kansas City’s largest private company with approximately $18 billion in revenue in 2014, has announced plans to build its new global headquarters in Kansas City, Kansas.

The announcement means the company will relocate its 325 employees from space it has leased in Missouri since its formation in 1998, to a state-of-the-art building being constructed in the expanded Village West area in Wyandotte County, Kansas.

Owned by more than 15,000 dairy farmers across the country, and invested in brands such as Borden Cheese, Kemps, Keller’s Creamery and Hiland Dairy, DFA is the nation’s largest milk marketing cooperative. An exporter of dairy products and powders to nearly 50 countries, DFA is also the sixth-largest global dairy company.

The three-story, 100,000-square-foot building will be constructed with sustainability in mind and designed to LEED standards.

“This building will pay tribute to our cooperative’s farmer-owners and the sustainable practices they employ on their dairies,” said Rick Smith, DFA president and chief executive officer. “More importantly, as DFA strives to be the workplace of choice for employees, the new building will feature a modern, flexible work environment designed for employees of today and tomorrow.”

This is the Kansas City-based cooperative’s second announcement in regard to building facilities in the state, strengthening Kansas’ global agriculture footprint. In late 2014, DFA confirmed plans to build a $235 million state-of-the-art dairy ingredients plant in Western Kansas. The plant, to be built in partnership with Chinese dairy company Inner Mongolia Yili Industrial Group and Kansas dairy producers, will manufacture milk powder for the export market.

"This move recognizes the important role Kansas plays in the dairy and agriculture industry, and we are pleased to welcome DFA to Kansas City, Kansas,” Kansas Gov. Sam Brownback said. “They are a leader in America's dairy industry and their decision to relocate to Kansas reflects our commitment to growing agriculture in Kansas."

Expected completion of the global headquarters project is December 2016. The ingredients facility is expected to be operational in 2017.

If the DFA does indeed construct the facility to LEEDS quality standards, it will be a leader in the dairy world and blaze a trail for other industries to follow.  E.I. Medical Imaging would like to congratulate the Dairy Farmers of America and wish them all the best in the years to come.

Tags: Bovine ultrasound, Progressive Dairyman, Dairy, ei medical news, Dairy Farmers of America

Due To Colorado Flooding E.I. Medical Offices Are Closed Today

Posted by Jim Turner on Fri, Sep 13, 2013 @ 07:42 AM


Attention E.I. Medical Imaging Customers:

Due to the inclement weather conditions and the Colorado flooding in and around the Loveland area, our offices will be officially closed on September 13, 2013. Access to the area has been restricted and road closures have made it both difficult and dangerous to get to our office. We will monitor the situation and keep all of our customers up-to-date with future closures or restrictions.

For those customers needing assistance, you can access us on our Facebook page, you can contact us via Twitter at @EIMedical, and our email addresses are being monitored. Please let us know if you have any emergent needs. #COFlood

You can use our contact us page and we will answer all inquiries as soon as we are able.


Get Your Special September  Pricing on the Ibex NOW!

Tags: E.I.Medical Imaging, ei medical news

E.I. Medical Imaging Welcomes Jim Turner As Director of Marketing

Posted by Jim Turner on Wed, May 29, 2013 @ 05:00 AM

Jim Turner, Director of MarketingLOVELAND, CO- E.I. Medical Imaging (EIMI) is pleased to announce that Jim Turner has taken over the duties of Director of Marketing.  Jim joins EIMI at a time of growth and the company looks forward to using his vast experience in the social media world as well as his experience with working in the digital space.  “We are very excited about the possibilities Jim brings to our organization”, said Charles Maloy, President of E.I. Medical Imaging.  He brings experience and leadership as well as some energy to the team. He has some great ideas we want to implement for our future at EIMI.”

Jim Turner is a renaissance man in the online world having worked with Fortune 500 companies and small business all over the United States and globally.  Jim developed into a social media marketing business leader, founding One By One Media, a social media marketing firm and Bloggers For Hire, a blogger outsourcing company nearly 10 years ago. Jim has worked in the non-profit world, he is a radio show host, a basketball coach, a color analyst and football broadcaster, and serves on the board of directors of companies needing his guidance. He speaks at events all over the country and has appeared in publications like the Wall Street Journal, on media outlets as an expert on CNN and has been featured in Forbes and Inc. magazines. Jim also worked in the corporate legal world for 22 years and understand the issues facing companies large and small.  He has a way of cutting through unrelated and irrelevant information to get at the heart of how to help companies with their marketing.

 “I knew I liked E.I. Medical Imaging after I had a chance to speak with Chas Maloy and had a tour of their facility.  They are on the ground floor of something great”, Turner said. “They have everything I was looking for in a company with their past growth and their potential opportunities.” Jim replaces the former Marketing Director, Mia Varra, who has moved to the role of consulting EIMI as the Creative Director.

The E.I. Medical Imaging family welcomes Jim to their outstanding team. You can contact Jim Turner at jturner@eimedical.com

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Tags: Jim Turner, Director of Marketing, E.I. Medical Imaging, ei medical imaging ultrasound, ei medical news

Northern Colorado Business Report; Helping us talk to the animals

Posted by Mia Varra on Fri, May 25, 2012 @ 12:04 PM


Article by: Northern Colorado Business Report




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LOVELAND – It wasn't long after he purchased E. I. Medical Imaging in 2005 before Chas Maloy shared his concerns with his wife.

"I may have bitten off too much this time," he recalled telling her.

The turnaround required to put E.I. Medical on track seemed more daunting all the time.

Fortunately, Maloy's determination to run his own show was stronger than the trials that he faced. Today, Maloy has E. I. Medical Imaging positioned for steady growth.

E. I. Medical, founded in 1984, produces rugged, portable ultrasound devices targeting the animal husbandry industry. Veterinarians, cattle ranchers, swine producers and scientists around the world all use its products.

Typically used to monitor pregnancies in all kinds of animals, its ultrasounds have been used in African wildlife preserves, the Arctic and Colorado dairies and other livestock operations. The Turtle Conservancy in Southern California even used E.I. Medical's equipment to document the reproductive systems of some of the world's most endangered turtle species.

E.I. Medical Imaging also makes video headsets that allow the user to see the ultrasound image displayed in the eyeglasses they wear, in any light conditions.

Although E. I. Medical is tiny compared to some of its competitors and its products tend to cost more, customers say the company's products are worth the extra money. Why? They produce better ultrasound results, offer greater flexibility and are more durable than competing products.

"The difference between E. I. Medical and the others is that the rest are all focused on the human ultrasound market or small animals," said Loveland veterinarian Kevin McSweeney. "They are table-top machines, not suited for extreme conditions like a dairy farm. E.I. Medical's are durable and they are always improving their products."

The company was founded three decades ago in an attempt to build an ultrasound machine that could be taken into the field. Until then, most animals, large and small, had to be transported to an ultrasound location for fetus examinations and related scoping needs. For high-volume ultrasound work involving large animals — mostly horses, swine and cattle — the process was extremely difficult and the results were uneven at best.

In 2005, Maloy had just exited the corporate world, and wanted to buy and operate a small business. His search led him to E. I. Medical. He liked it because the company manufactured a "real" product and did so in the U.S., which was important to Maloy.

After his initial period of buyer's remorse, Maloy got busy with the turnaround. He scrapped the existing technology behind the product and built a new generation sporting all new features. A new facility was constructed. But, just as he had the company and its products positioned for growth, the recession swept in and leveled E.I. Medical.

Undaunted, Maloy persevered. New products were launched, the marketplace liked them, the economy began to recover and the company climbed out of its hole.

"We've had 40 percent growth over the last three years, and we're hiring again," he said. "We've come a long way in seven years."

Key to the company's increasing sales and acceptance by the marketplace is its focus on product improvement, driven primarily by customer feedback.

Take, for instance, the interchangeable transducer that has become a major selling point for E. I. Medical products.

Ibex Portable ultrasoundIBEX Lite

Transducers can be found all sorts of devices. One example: a telephone receiver that is actuated by electric power and converts it into acoustic power.

water proof portable ultrasoundIBEX Pro

E. I. Medical's transducers are species-specific probes that connect to a hand-held or goggle-mounted ultrasound machine, sending it signals as it enters the animal. With transducers designed for horses, cows and swine, not to mention a range of smaller animals, the operator can examine various animals with the same base machine simply by replacing the transducer.

"Adding this line of transducers to our line-up for a variety of applications has been huge for us," Maloy said. "For a system that is as small as ours, to have interchangeable probes is almost unheard of. Most of small portable systems all have fixed probes — one probe hard-connected to the system, used for one species application. We offer our customer great flexibility."

Adding the interchangeable transducers to its portable products was done in part as a response to customer needs. Like any good CEO, Maloy believes in gathering information from and listening to his customers. The company solicits feedback annually, and all of those comments are automatically routed to the engineering department.
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McSweeney, who specializes in reproductive management in large dairies, was converted into a customer after Maloy insisted that he try a new product for free to help refine it. Sweeney had been aware of E. I. Medical's products before Maloy bought the company. He was not a fan. Maloy finally convinced him to demo a system for a week, free of charge, and offer his thoughts.

"As he was walking out of the office, I said, 'I need you to take a pair of goggles with you.'"

E. I. Medical had come out with its goggle-mounted ultrasound system to deliver the same quality results but to free up the hands of the operator.

"He said he wouldn't use them, but he did take 'em," Maloy recalled.

He came back in two days, and said, 'I need a system — I only want the one with headsets. But the probe that you have is too long — needs to be shorter.'

"I said, 'We'll do this but I need to count on you as a customer.' He said OK. We spent $60,000 on (research and development) and six months to do this for him — and today he is one of our best customers."

As Maloy looks to the future, he envisions a measured new product rollout, primarily animal reproduction-related equipment. The company already designs and sells products associated with the core ultrasound equipment; most are sent out for production (to a U.S. based manufacturer, of course).

But for now, the focus will remain on enhancing E. I. Medical's signature ultrasound products, which have yet to be tested in a truly healthy economy.

The company has been opening sales and distribution offices around the U.S. and even in some overseas markets.

Maloy believes that if he can continue to convert the Kevin McSweeneys of the world into solid customers, his early doubts about the decision to run his own show will be banished for good.


IBEX ultrasound video

Tags: E.I. Medical Imaging, ei medical news

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