One of the buzz phrases that has been sent around our offices has been the idea of having  advocates in our industry.  It's always nice to have a large following, or many people that understand your business and can be a sales force for you. The industry we are seeing many recent articles about and an industry on the rise for the need for advocates is in agriculture.  They are calling them "agvocates".  Recently a group in Canada has launched the beef advocacy and education program.  We wish the all the agvocates in Canada and their program all the best in the future. Here is the release provided by that group: