This interview was originally published in 2013 but still relevant today!
I had the pleasure of visiting with beef veterinarian Dr. Paul Chard in Brush, Colorado today about why he invested in portable ultrasound and how he feels it helps his practice be more profitable and provide better services to his beef herd customers.
Written by Glenn Selk, PhD. Beef Cattle Specialist Emeritus with the Oklahoma Cooperative Extension Service.
Now we have another good excuse to cull cows due to bad temperament. Producers that routinely breed cows artificially realize that cows that are unruly and nervous are less likely to conceive to artificial insemination. Presumably, the lowered conception rates were because they have been stressed as they are passed through the working facilities and restrained while being synchronized and inseminated. Research trials indicate, even in the serenity of a natural breeding pasture, cows with bad dispositions are less likely to conceive when mated with bulls.
I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet. We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market. In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments. Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.