As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?" Suffice it to say this is a question asked in any business setting and for any department. The same can be said for veterinarians and livestock producers. As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system? We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers. In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.