I’ve written on fetal gender determination before, but I’ve been thinking lately about the widespread notion that it’s difficult to do, takes too much time, or is hard to learn. We’re all busy, and when our clients aren’t demanding the service, it’s hard to justify taking the time to learn it.
I may be biased, but I think ultrasound is just the coolest tool out there.
Don’t get me wrong—it’s one piece of the larger diagnostic puzzle, and no single modality can be the crystal ball we all wish we had. Thorough physical exams, quality history-taking, appropriate lab work, and other types of imaging contribute to our success as practitioners in honing in on an accurate diagnosis and therefore getting our beloved patients the treatment they deserve.
It's that time again...time to take advantage of special pricing to help you beat the heat. Get the latest veterinary ultrasound technology—good tools really do make a difference!
1...Obtain the best image possible.
Take the time to completely evacuate the rectum, and use plenty of lube for contact. If your ultrasound system provides variable frequency transducers, remember to operate at the highest frequency that still allows you enough depth to visualize all the pertinent structures; this will optimize the resolution of your image! You’ll acquire a higher quality (and larger!) ovary image scanning at 6cm than you will at 12cm. In addition, become familiar with your equipment; experiment with gain, contrast, and persistence in order to achieve the image that you desire.
The flat linear rectal transducer has been the standard for large animal reproductive ultrasound for a very long time. You may have noticed that in recent years, however, many folks have started to use a rectal probe with a curved array. What’s the difference, and why might you choose one over the other?
In my experience, there are two types of ultrasonographers—those who tinker a lot with their image settings, and those who prefer to never adjust anything. By the very nature of my job, I’m definitely the former… but both groups can get themselves into trouble. The Tinkerers can go down a rabbit hole and find themselves even further from the results they want, and the Never-Adjusts might be missing a lot of opportunities to optimize their image quality.
One of the really fun parts of my job as staff veterinarian here at EIMI is attending meetings and interacting with our customers. I always leave with such profound admiration for the spectrum of work that’s being done in the animal world—from what would be considered routine exams on domestic species to research on rare exotics. There are so many ultrasound applications out there!
The new IBEX LITE HR has everything that other LITE models do, but offers a flush-mounted monitor for image viewing in addition to an optional goggle headset. In this video, Dr. Wierman illustrates the versatile nature of the HR by showing you a couple different ways to wear it.
The latest, most advanced model in the IBEX® family, with enhanced image resolution, color Doppler, improved features and remote image-viewing apps. Designed and manufactured in Loveland, CO, the new IBEX SA was created for the companion animal practice—anyone demanding a high-quality image in portable system.
It's funny because it’s true.... but don’t be this person! Overuse of gain can result in a washed out image and unnecessary noise. Before reaching for that gain control, consider your contact, transducer choice, and frequency.
All ultrasounds have gain control. It’s often a knob, button, and/or a series of sliders on the console, and it’s one of the most used and adjusted scanning parameters... but do you know what it really does?
Saving video clips on your EVO is super simple! And did you know that from your stored loops you can freeze, measure, annotate, and store still frames? This means if you’re in a rush or have an uncooperative patient, you can easily do your analysis at a later time. Be sure to check out all the EVO Shorts videos on our YouTube channels - E.I. Medical Imaging and E.I. Medical Imaging University!
Did you know that you can add wireless streaming to any one of the IBEX® PRO or LITE models? This is a great tool for sharing your image in real time with clients, students, and trainees!
The first in our series on storing images on the EVO...a quick tip on saving a still frame image to your EVO ultrasound. Stored images can later be recalled, renamed, measured, annotated, and exported. They can be stored and exported as either standard JPEGs or DICOM files.
We've just uploaded several short video tutorials on features commonly used on the unique and powerful EVO veterinary ultrasound. You can find the EVO Shorts playlist on our EIMI University YouTube Channel!
E.I. Medical is renowned for manufacturing the toughest ultrasounds for field use. You may know about our third-party testing on drops, water resistance, temperature extremes, and more. You may even know that our connectors and hinges are sealed to keep moisture out!
But while a lot of engineering has gone into these features, your equipment will serve you best if you do your part, too. Our service department sees a lot of interesting things come across their desks, and many of the electronic issues seen can be easily avoided with a little preventative care. This includes daily inspection of the equipment, and most importantly, a little routine cleaning and maintenance.
Dear Friends of EIMI,
A year ago, we were all probably pretty unaware of how unusual things were about to get in this world. The last 12 months have brought tragedy, resilience, and hope. I wanted to reach out to you today to say thanks, and to give you a brief update.
With the breeding season upon us once again, could it be time to reconsider the status quo with regard to transrectal ultrasound transducers?
And we're offering end-of-year discounts of up to 25% that will allow you to get the ultrasound you need at a great price—upgrade now!
Detailed instructions on these features and more are found in the owner's manual, found at www.eimedical.com/library.
Since we released our PRO/r and SuperLite in 2018, many existing PRO and LITE users have taken advantage of our Retool to Upgrade program, allowing them to breathe new life into an out-of-warranty ultrasound.
Now, at the end of 2020, we offer additional retooling options—the PRO/c and SuperLite/c. Step up to improved image quality and a new warranty while taking advantage of the end-of-the-year Section 179 deduction!
If you’re anything like me, you barely scratch the surface with regard to using all the features on your gadgets. I know that my iPhone, laptop, and GoPro are capable of all kinds of fun things that I don’t take advantage of. Well, it’s very likely that your veterinary ultrasound also has some hidden gem features that you haven’t used!
During the summer months we like to clear out some of our inventory—new, demo and refurbished gear that we have in stock. This year we are offering aggressive pricing on all of our most popular ultrasound products, running through August 31, 2020.
Ultrasound machines, transducers, goggles—it's all on sale!
I’ve been thinking a bit lately about a conversation I have frequently with my colleagues. It’s one that questions the need for and the appropriateness of ultrasound use in a general companion animal practice. I repeatedly hear veterinarians bemoaning the time required to learn to perform ultrasound, the expense of implementing it, and the potential liability in interpreting it. They often tell me that they have a “wonderful traveling radiologist/internist” who comes in at a regular interval to conduct ultrasound exams on their accumulated cases.
Shoot a video testimonial on your phone, GoPro or whatever, telling us how you use your IBEX equipment! Upload it here [up to 100MB]—we'll send a hat and t-shirt to the first 20.
In our last blog, we looked at fetal aging via ultrasound as a big benefit of imaging over traditional palpation in bovine reproduction.
Fetal aging via ultrasound exam is another big benefit of imaging over traditional palpation in bovine reproduction, as being able to visually assess the pregnancy improves accuracy significantly. Aging is employed in many situations; it can be done to delineate AI from bull-bred pregnancies, to separate animals into calving groups and monitor for dystocias, and to maximize nutritional efficiency throughout the stages of pregnancy, to name a few. While aging via ultrasound is traditionally done prior to 120 days of gestation, we are able to obtain measurements later than ever with the advent of deeper-penetrating, wider field-of-view transducers.
Identification of fetal anomalies or accidents of gestation can not be done in a practical manner during gestation without the use of diagnostic ultrasound, and is one of many examples that demonstrate the superiority of reproductive ultrasound over manual palpation and other manners of pregnancy diagnosis in cattle.
This week we have showcased some of the more common disorders seen in the bovine fetus.
A lot has changed since I wrote a blog post for EI Medical in 2011! I have a new last name, two little kids and I no longer use clippers when scanning calf lungs. I am still scanning calf lungs with my Ibex PRO/r and teaching veterinarians and veterinary students the technique. Out on farm and in research, we are now all using one scoring system developed by Dr. Terri Ollivett from University of Wisconsin.
Image #8, also scanned with an EVO and L7HD probe.What do you see?
Day 4 Image 8
Check back tomorrow morning for the last scan...answers right here tomorrow am!
Here's image #7, scanned with an EVO and L7HD probe. Male or female?
Day 4 Image 7
Check back later today for another scan...answers right here tomorrow am.
Here's image #6, scanned with an EVO and L7HD probe. Can you tell?
Day 3 Image 6
Check back tomorrow am for some more fun!
Have a look at this...#5, scanned with EVO and L7HD probe.
Day 3 Image 5
And #4 is...scanned with EVO and L7HD probe.
Day 2 Image 4
Here's #3—have a look! Scanned with EVO and L7HD probe.
Day 2 Image 3
Don't forget to check back later today for the next one and each day after for new scans. Answers to be revealed Friday afternoon, April 24th!
We will also be posting the images on Instagram @eimedical—follow us there.
Many equine practitioners who have not come from a sport horse background can be intimidated by the thought of imaging the superficial and deep digital flexor tendons and the suspensory ligament. Getting comfortable with ultrasounding these structures can help you to pay off your equipment faster and provide an important diagnostic option for your clients.
Tips for good, consistent results!
Use a transducer designed for tendon imaging. These probes are higher frequency (and therefore offer finer detail) than a linear rectal probe, for example. The footprint, or size of the imaging window of the transducer, is also smaller, so the structure takes up a larger portion of the monitor. In addition, a tendon probe is ergonomically designed to make tendon imaging easier. A standoff is useful when evaluating more superficial structures, but is not necessarily required for obtaining a good suspensory image.
Develop a consistent system. There are several “zone” systems out there; what is important is that you use the same method every time so that you know what your labeling means when archived images are recalled.
Always image distal limbs in two planes, and always image bilaterally. Because tendon areas, for example, will differ among animals of various sizes, the best way to judge pathology in one limb is to compare it with the contralateral one. Save images in longitudinal and cross sections, and label them accurately with zone, measurements, and date.
As part of our commitment to keep you updated on the latest developments in the COVID-19 crisis as they pertain to EIMI, we wanted to inform you of the most recent actions impacting our business.
For the last nine years, I’ve been proud to work for E.I. Medical Imaging. I’m proud of the tiny but innovative staff that we employ. I’m proud of our dedication to our customers and our investment in developing new and cutting-edge technologies from our small facility in Colorado. I’m proud that we’ve kept the vast majority of our design and manufacturing in the U.S. when it would have been so much easier to outsource everything. I’m proud of the name that we’ve made for ourselves by responding to our customers’ needs over our 30-some years in the veterinary ultrasound industry.
But today, while we as a global community face a new challenge in the wake of the COVID-19 pandemic, I wanted to take a minute and let you know how proud we are of you. Our customer base is made up of animal health experts whose expertise serves us all during this crisis, and many of you are working tirelessly to mitigate the effects of the virus while much of the world retreats into a necessary hibernation.
Theresa L. Ollivett, DVM, PhD, DACVIM, Assistant Professor of Food Animal Production Medicine at the University of Wisconsin, held her annual lung ultrasound lab recently.
Dr. Ollivett is known for her research into bovine lung health and advocates the use of on-farm ultrasonography to detect bovine respiratory disease. Weaning calves with clean lungs is one of her passions.
She shared a few images from her lab with us.
Discovery of rectal palpation to distinguish features and structures of the female reproductive tract dates back to the 1800’s.
Since then, there has been widespread adoption of this technique as a reproductive tool in the veterinary field to determine various aspects of the cow’s reproductive status. Such aspects pertaining to palpation include uterine manipulation for determining pregnancy status, palpation of ovaries for presence of ovarian structures (i.e. corpus luteum and follicles), and diagnosis of reproductive abnormalities such as abscesses, adhesions, ovarian cysts, etc…
Now...What NOT to Do
If you missed our earlier post on Social Media Do's, read that here...
Social media has become many veterinary clients’ dominant source of information, making it almost impossible not to feel some sense of urgency to jump in. But in the rush to start posting content, you could make some critical mistakes.
Did you know...
In a recent AAEP survey, respondents say veterinary social media and social networking are becoming more important for their business.
Veterinarians who integrate social media into their marketing strategy see an uptick on new business leads and retain customer loyalty more than those who do not.
E.I. Medical Imaging's C9OPU-HD transducer is not your average TVA setup—we were the first to introduce a one-piece probe that’s lighter, slimmer, and easier to clean than the old screw-on clamshell handles.
Are you still sitting on the fence, trying to decide whether to invest in an IBEX® portable ultrasound? Fertility Management is about timing and decision making. Proper management techniques can ultimately save a farm or dairy operation money. Can you make decisions with inaccurate information or untimely information?
Many fertility managers use blood testing for for their management of their herd. We can provide a better alternative to blood testing your animals. If you do any fertility management work on farms, you should think about the following three reasons ultrasounds are superior to blood tests.
Established in 1995, Tacugama Chimpanzee Sanctuary is located in the beautiful Western Area Peninsula Forest Reserve, close to Freetown, the capital of Sierra Leone. The sanctuary covers 100 acres of important rainforest and watershed.
Tacugama was established in 1995 to home and rehabilitate confiscated, orphaned and abandoned chimps. It is illegal in Sierra Leone to hunt, capture, kill or keep chimpanzees—the sanctuary now takes care of over 90 chimps. Much work is also undertaken towards stopping the illegal trade of this endangered species and supporting the protection and conservation of chimpanzees in the wild through education, communication and legal enforcement.
Did you know about our student programs?
At E.I Medical Imaging we are dedicated to the teaching and development of students. We understand that while in school it may be hard to get hands on experience with ultrasound. That’s why we have launched a program to help prepare you for your future as a veterinarian.
While this is the best time of the year to get great deals on veterinary ultrasound, some of you may still be on the fence...do I need it? What uses would it have in my practice? I'm not certified—how can I use it? Will it help my bottom line?
Since we released our PRO/r and SuperLite in 2018, many existing PRO and LITE users have taken advantage of our Retool to Upgrade program, allowing them to breathe new life into out-of-warranty ultrasound units.
Now, with the release of our new PRO/c and SuperLite/c, we are offering the same retooling options—upgrade to our latest high-resolution technology and get a new 3-year warranty!
Underwater ultrasound? You bet!
This specially made system uses all IBEX® EVO® internals and has a hardwired probe. It uses a machined aluminum case to keep cool, so it doesn’t have a fan and is completely waterproof. A USB port is hidden behind the big HEX plug—WiFi is functional so file transfers can be done wirelessly.
The unit weighs in at 9.75 pounds and can operate at a depth of up to 10m. It is slightly negatively buoyant, so a tether is recommended, using the existing 4 rings on the case. USB is accessible via a side port.
E.I. Medical Imaging, always innovating for veterinary ultrasound users, has just launched 4 new products!
The new high definition CLi4HD, hard-wired to an updated PRO platform. Designed specifically for bovine and equine reproduction. New technology provides clear, high definition scans seen only on higher end ultrasound units. More information...
With recently confirmed pregnancies in your broodmare herd, we thought we’d bring you some ultrasound images of equine pregnancies at various stages of gestation...
26-day [L6E transducer]
This interview was originally published in 2013 but still relevant today!
I had the pleasure of visiting with beef veterinarian Dr. Paul Chard in Brush, Colorado today about why he invested in portable ultrasound and how he feels it helps his practice be more profitable and provide better services to his beef herd customers.
With summer heating up, we wanted to share some very impressive special pricing to help you beat the heat.
During the summer months we like to clear out some of our inventory—both new and demo gear that we have in stock. This year we are offering pricing never seen before on our most popular ultrasound products.
Pregnant or not?
As a veterinarian, you’re trained to understand what you see on an ultrasound machine, but your equine client may be baffled by the images. They may not even know what ultrasound imaging actually is or does, or its value as a diagnostic tool. Here are some tips for explaining ultrasound images to horse owners.
Updated and re-posted
Have you ever looked at an ultrasound image and wondered what you're looking at? Ever wonder which end is up? When others are discussing bull or heifer, ovarian diagnosis, or metritis treatment are you still looking to decide what is it?
Well, if you feel left in the dark when it comes to ultrasound images…..let’s start back at the basics.
Written by Glenn Selk, PhD. Beef Cattle Specialist Emeritus with the Oklahoma Cooperative Extension Service.
Now we have another good excuse to cull cows due to bad temperament. Producers that routinely breed cows artificially realize that cows that are unruly and nervous are less likely to conceive to artificial insemination. Presumably, the lowered conception rates were because they have been stressed as they are passed through the working facilities and restrained while being synchronized and inseminated. Research trials indicate, even in the serenity of a natural breeding pasture, cows with bad dispositions are less likely to conceive when mated with bulls.
For this latest blog installment, I have decided to go a bit off topic. As a small business owner, I am asked all the time—how, or more importantly why, do you run an engineering and manufacturing company in the U.S. these days. Well, it is a great question and one that keeps me up at night.
E.I. Medical Imaging, Loveland, CO
You cannot turn on the news, regardless of how you get your news, to hear the dismal stories of American manufacturing jobs leaving the US. We are not here to get into a political debate, but the statistics do not lie. Don’t get me wrong, things are improving, but of all small business firms in the US, only 2% are categorized as manufacturing firms.1
Image: IBEX® EVO® + L7HD, in a Holstein cow
Mummification in bovine fetuses has an incidence of less than 2%. It occurs when there is fetal death for any number of reasons (Trichomoniasis and BVD infections have been specifically implicated as causes), but the CL is retained, the cervix stays closed, and there is no bacteria or oxygen present in the uterus to cause maceration.
It's that time—time to trade-in to trade-up to the latest ultrasound technology for equine reproduction.
Trade in any manufacturer's ultrasound to earn $3000 or more toward purchase. Watch the video to learn more...
Last month I had the pleasure of teaching at the Colorado VMA’s small ruminant meeting, and it got me thinking about some of the common misconceptions and mistakes made when using ultrasound to diagnose pregnancy in sheep and goats. I thought I might take this opportunity to highlight my top five tips.
With our next generation EVO® II and FASTVet™, you can be using ultrasound EVERY DAY in your companion animal practice!
With FASTVet™ techniques, you don’t need to be an expert sonographer to assess and monitor your patients. These are standardized, goal-directed exams that any veterinarian can easily learn and implement. Built-in procedural videos provide immediate assistance in performing FASTVet™ protocols. And in emergencies, no other tool offers such unparalleled, exigent diagnostic assistance.
All ultrasounds have gain control. It’s often a knob, button, and/or a series of sliders on the console, and it’s one of the most used and adjusted scanning parameters... but do you know what it really does?
Most people think of gain as a brightness adjuster, and while it’s true that turning your gain up will brighten the image, it’s helpful to understand how it actually works. Gain is a uniform amplification of the ultrasonic signal that is returning to the transducer after it travels through the tissue. So rather than brightening the monitor, the image on the screen is whitened by a uniform margin, as though the returning signal is stronger than it is, to make it easier to see.
There are an overwhelming number of transducer (probe) options on the market these days, marketed for different species and applications. What do you need to consider when selecting one? Whether you are shopping for a new system or transducer, or simply deciding which of your current probes to use for a specific purpose, here are a few tips to keep in mind.
You’ve probably noticed that the transducers, or probes, on your ultrasound system are named or marked with a number followed by ”MHz”, most likely in the 1-20 range. Often this is how a company advertises their products – for example, a 7MHz linear rectal transducer. Perhaps you’ve wondered what this number refers to or the significance of having a higher or lower number on your probe.
IBEX® EVO® II
The next generation of our flagship model, EVO® II offers:
- 3x brighter display—a NIT rating of 1200 [original EVO® has a NIT rating 400].
- The EVO® II supports the new L7HD transducer [see below].
- Version 2.0 firmware—improved image quality and feature set.
EVO® II is the latest, most advanced model in the Ibex® family, with significantly better image resolution, color-flow Doppler, remote control, improved features and remote image-viewing apps. The EVO® II is ideal for equine and bovine practices, companion animal practices, zoos, and anyone demanding a high-quality image in a robust system.
We know how tough it can be to keep on top of emerging technology. If your equipment is getting older and you'd like to upgrade, this End-of-Year promotion may be just for you.
E.I. Medical Imaging has recently released the PRO/r and SuperLite Ultrasound platforms—the second generation of the original Ibex PRO and LITE. Both systems feature improved image quality, durability, warranty, probe ergonomics and new headset options.
If you’re new to ultrasound, an image may look like nothing more than a swirling array of grey tones on the screen. Interpretation requires an understanding of anatomy and physiology, but also of how ultrasound technology functions.
Consider the sonar produced by a bat in flight. The bat emits high frequency sounds, which then bounce off of objects in its proximity and return to the bat. The animal uses the strength, direction, and timing of the returning sound to determine where those objects are and to avoid a collision.
Have you ever looked at an ultrasound image and wondered what are you looking at? Ever wonder which end is up? When others are discussing bull or heifer, ovarian diagnosis, or metritis treatment are you still looking to decide what it is?? Well, if you feel left in the dark when it comes to ultrasound images…..let’s start back at the basics.
Ultrasound is a non-invasive, immediate tool used to image tissue. It will not penetrate bone (like an X-Ray). So the first step to help you read the ultrasound image is to be familiar with the anatomy that you are imaging.
With all of the excitement around baby giraffes these days,E.I. Medical Imaging (EIMI) is proud to announce that their EVO® ultrasound system was instrumental in determining the pregnancy of Denver Zoo's Kipele. With a complete team effort and some remote viewing technology, the keepers and veterinary staff from Denver Zoo were able to determine and confirm Kipele's pregnancy and prepare for the subsequent birth of baby Dobby.
E.I. Medical Imaging is proud to announce it has expanded its line up of educational courses to include a Basic Bovine Reproduction Class in Shippensburg, Pennsylvania on July 30-31, 2015.
I was just recently reading in a dairy publication wherein we advertise our Ibex® products that the Dairy Farmers of America recently announced its new headquarters in Kansas City, Kansas. This is a great location for the headquarters as it sits in the middle of the country and is accessible from everywhere nationwide with just a short flight. This news release was provided on the announcement and we can't wait to see their new facility in 2017.
Join us this week at the Western Veterinary Conference in Las Vegas! We are attending this event and we are excited to show all of the attendees our Ibex Pro and the Ibex Lite along with the number of available transducers for our portable ultrasound systems.
From all of us here at E. I. Medical Imaging to all of you, Happy New Year 2015! We look back on a year of 2014 and thank all of our customers and count our many blessings in the year, and we also look ahead with great anticipation of what we expect will be a wonderful yer in 2015! Our offices will be closed on New Year's Day and the following day. We will be open on Monday, January 5, 2015 to handle any inquiries of our Ibex® Portable Ultrasound Systems. Feel free to contact us and let us know if you need any assistance. Someone will be contacting you as soon as possible. Once again, Happy New Year!
From all of us here at E.I. Medical Imaging to all of you and yours, Merry Christmas! Our offices will be closed today, December 25, 2014 and tomorrow December 26, 2014 for a Christmas holiday break. We will be returning Monday, December 29, 2014 to handle any of your portable ultrasound needs. We will be taking orders for those customers needing their systems by the end of 2014 to take advantage of tax savings and we will be sending any all orders necessary for overnight delivery to get your order before January 1, 2015.
On Friday the President signed H.R. 5771: Tax Increase Prevention Act of 2014 (aka Tax Extenders Act) retroactively expanding the Section 179 deduction limits through 12/31/2014 has been enacted. The bill was passed by the house on December 3 and the Senate did their part on December 16. This is great news for those looking to purchase business equipment.
We here at E.I. Medical Imaging have been increasing our marketing to the many people in the beef industry. One of the groups we think represent a very important role in the beef industry is the Angus breeders. We love that the Angus breed "means business". It is said that the Angus breed is the business breed. We wanted to rally around the Angus Association this year in their first Angus Association convention. We have launched our own ad campaign with the association in mind by stating that:
Here at E.I. Medical Imaging, we have been advertising on a show on RFDTV called DocTalk with Dr. Dan Thomson. We know that Dr. Thomson has been a very well respected veterinarian in the industry and we want our message of the Ibex® and its reliability to be seen by his audience. We have been advertising a little over a month now on his show and I wanted to share with you the 30 second spot. We are right at the time of year where many beef cows are being pregnancy checked by veterinarians all over the country. This spot we are running encompasses the idea that veterinarians have a tough job and they need tough tools. They are reliable and so is the Ibex® durable portable ultrasound. Enjoy!
We always love to have a little fun here at E.I. Medical Imaging at this time of year. We are fascinated by sharks and it is shark week. Brenda Anderson has submitted a video of a loop of a shark pup and we wanted to share that with you in celebration of shark week. This image was taken by our very own Ibex® Pro. Our Ibex® can withstand the rigors and dangers presented by doing ultrasound scans in the ocean! We hope your shark week is a fun one!
We sell "Portable Ultrasound Solutions" in our Ibex® family of products so it is with great excitement we see recent good news coming from the AVMA. Their press release provides the overall story of what has been happening in the U.S. House of Representatives:
Today at E.I. Medical Imaging, we are having our own version of a backyard BBQ celebration to kick off the 4th of July weekend. Our office is having some favorites like beans, macaroni salad, chips and burgers, among other 4th of July fare. We will be closed here at E.I. Medical Imaging on Friday, July 4, 2014, in honor of America's Independence Day. We sincerely hope all of you have a safe and wonderful holiday weekend and we will be back in full swing for business on Monday, July 7, 2014. In the meantime, if you need anything at all, please contact us!
It's a big month for us here at E.I. Medical Imaging. The title of this post could have been less broad but there are far too many things happening this month that we need to celebrate.
To all of our neighbors to the North, we would like to wish you a Happy Canada Day! Today all Canadians are celebrating Canada Day and we wish you the best. The other thing affecting all Canadians and something we have been learning about and implementing here at E.I. Medical Imaging is the Canadian Anti-Spam Legislation (CASL). This requires all Canadians to opt in to receiving email and communications from businesses like ours. If you have not done so and would like to opt-in to receiving communications from our company please subscribe today!
Registration for the OPU and IVF course in Tulare, California is nearing the deadline. Registration for the course will remain open until midnight on June 27, 2014. There are a few remaining spots left for the course and we encourage you to get registered ASAP!
We continue our video series with our interviews we did last year at the AABP conference in Milwaukee with an interview of Fred Gingrich, DVM. Dr. Gingrich was recently interviewed by Dr. Dan Thomson of DocTalk on RFDTV. Dr. Gingrich is heavily involved in the American Association of Bovine Practitioners and does a great job with them. I am excited and hope to see him soon at the AABP trade show in Albuquerque, New Mexico in September of 2014.
E.I. Medical Imaging has been busy planning our latest offering of bovine ultrasound classes to be featured as one of our special events of the year. This bovine ultrasound class will be held in Albuquerque, New Mexico on September 16-17, 2014. The information regarding the ultrasound course can be found below. We have very limited space in our classes and we would love to have you as one of our special attendees. Get registered today to reserve your spot.
As I mentioned in my last blog post, June is National Dairy Month! Many people in the dairy industry are celebrating with specials on their dairy products. In fact, we are giving away a free battery with the purchase of a portable ultrasound system in the month of June. June is also the month of many other celebrations including holidays like Father's Day and probably more importantly to the brand new veterinarians out there entering the world of veterinary medicine, its also a great month for Graduation!
I have been a huge fan of milk as long as I can remember. I grew up with milk and I can remember my Mom complaining that she could never keep enough milk in the fridge. My brothers and I would love to be the first one to crack open a brand new jug of milk and more times than not we would be tossing the empty gallon container in the trash when we drained it dry. My kids have taken on this new role and my wife and I have been recently complaining that our kids may be drinking us out of house and home with their consumption of milk.
As you can see we proudly waive the American Flag as we celebrate our 30th Anniversary of manufacturing veterinary portable ultrasounds. Here in the United States, we honor those that allow us to waive the American Flag.
As an advertiser in the media, we at E.I. Medical Imaging rely on many magazines and other periodicals to broadcast our message of having one of the best veterinary portable ultrasounds in the industry. We decided we would turn the tables and actually interview the interviewer and that is the case with Walt Cooley. Walt is the Managing Editor of the Progressive Dairyman Magazine. Progressive Publishing produces the magazine and we recommend anyone in the dairy, forage, and beef industries to pick up a copy of the magazine or subscribe. They do a really good job of covering topics in those industries. Here is a video we did at the AABP show in Milwaukee of Walt Cooley.
E.I. Medical Imaging (EIMI) is very excited to be celebrating in 2014 its 30th year as a worldwide leader in durable portable veterinary ultrasound systems. E.I. Medical Imaging is proud to be the only U.S. based manufacturer of ultrasounds designed specifically for veterinary use. It continues to lead the industry in innovative veterinary ultrasound products after launching its business in 1984.
EIMI President, Chas Maloy acquired the company in 2005 and states, "We are very proud to commemorate our 30th year of being in the veterinary diagnostics industry and we strive to lead our company into its next 30 years in this competitive veterinary ultrasound market. We have added numerous global partners and are reaching out to other parts of the world and offering the best of what we have in products."
EIMI continues to be an innovative leader in the industry as it grows. It has set the bar for customer service and how they handle the needs of their many customers all over the world. Maloy states, "We always put our customer first. It may not be the most profitable way to run a business but I know its the right way."
In 2014 EIMI has launched the Ibex® LS to replace its already popular Bantam line of ultrasound systems. The company looks to duplicate its growth since Maloy purchased the company and continues to add distributors around the world to help customers in every industry and any environment. EIMI customers continue to look for more ways to incorporate ultrasound into their veterinary practices, livestock production and other animal businesses. EIMI continues to look for ways to be there as a partner in their businesses.
E.I. Medical Imaging is very proud to announce they have added another product to its already stellar group of durable and portable veterinary ultrasound systems. Joining the Ibex® Lite and the Ibex® Pro is the new Ibex® LS.
The Ibex® LS has been specifically developed to replace the very popular Bantam model of portable veterinary ultrasound systems. The Ibex® LS will also be manufactured and serviced at the company headquarters in Loveland, Colorado. The Bantam portable ultrasound is no longer being manufactured at their facility and in August, 2015, the Bantam reaches its end of service life. The new Ibex® LS replaces the Bantam with all the features and the same durability and portability of the Ibex® Lite. "We knew this day was coming and we wanted to be prepared to offer all of our customers an alternative that is affordable and will continue to provide them with the best possible portable veterinary ultrasound unit for their needs", said E.I. Medical Imaging's president, Chas Maloy.
The Ibex® LS is specifically designed with the swine market in mind. "Our swine customers are the largest number of customers currently using our Bantam model and we wanted to offer them the latest in technology and advancements our company can provide", said Maloy. He added, "The swine customer helped our company reach 30 years of service, we owe it to them to provide the Ibex® LS. We are excited about this offering."
The Ibex® LS unit is nearly identical to the popular Ibex® Lite model, with the difference being it supports a hard wired sector probe and carries with it a two year warranty. The Ibex® LS package comes with a transducer, the Insite® 2 Goggles, hard carrying case and carrying pouch and strap along with other features. The Ibex® is ready to be shipped to customers beginning on May 1, 2014. The portable and durable veterinary ultrasound unit also comes with the legendary service E.I. Medical Imaging is known for in the veterinary ultrasound industry.
E.I. Medical Imaging invites all of you to celebrate Earth Day. Earth Day began in 1970 and is celebrated every year on April 22.
When I think of Earth Day I actually think of the soil or the dirt we use and the family farm. That is what the Earth looks like to me. We use our Earth every day and we are blessed to have the ability to rely on the Earth for our very survival and to meet our every need.
Education and Training is a big part of what we like to offer our customers here at E.I. Medical Imaging. It is important to us to offer the latest information in the use of our portable and durable veterinary ultrasounds. We recently had an offering of a basic bovine reproduction class in Springfield/Colombia, Missouri, on April 10. I have heard those that attended learned a great deal about how to use their ultrasound.
At E.I. Medical Imaging we get a number of questions about our product but we also get use case questions from many of our current customers and general questions from the public about bovine reproduction and other issues in our industry. One recent conversation I wanted to share with you as many of you may have this question. I thought it would be good to share with all of our customers and potential users. The question I will put forth first and the response to the question was written by our very own in house veterinarian, Dr. Erika Wierman. Dr. Wierman is heading up our education and training here at E.I. Medical Imaging and we will soon be launching more information about our program. For now we will be happy to respond to questions like these:
One of the buzz phrases that has been sent around our offices has been the idea of having advocates in our industry. It's always nice to have a large following, or many people that understand your business and can be a sales force for you. The industry we are seeing many recent articles about and an industry on the rise for the need for advocates is in agriculture. They are calling them "agvocates". Recently a group in Canada has launched the beef advocacy and education program. We wish the all the agvocates in Canada and their program all the best in the future. Here is the release provided by that group:
In a recent visit to one of our customers here in Colorado,it was learned that a virus can be a deadly peril as well as one that will be a huge detriment to a business. When I asked the manager what was being done to combat deadly PEDv, the response was simple, "Everything we can." Recently in Veterinary Practice News it was reported:
We have seen many heroes in our time. One of my heroes and someone that has truly shaped many of our values in the present day is Martin Luther King, Jr. Here is hoping you too can have a dream. Be safe and happy on this MLK Day from all of us at E.I. Medical Imaging.
We have been watching the happenings at the Denver Zoo for quite some time as they are a user of the E.I. Medical Imaging Ibex® Pro Durable Portable Ultrasound System. They use their system for many of the zoo animals and we get a chance to see it in action with a video provided by the Denver Zoo. The ultrasound of a pregnant tamandua is the first we have seen of this species.
Loveland, CO (I-Newswire) January 2, 2014 - E.I. Medical Imaging, a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of Biogenec as the newest authorized Ibex® distributor in Bogotá, Colombia. Biogenec is an experienced supplier of portable ultrasound machines in South America and has been involved in the veterinary market in that country.
With E.I. Medical Imaging partnering with Biogenec it continues to show their commitment to the South American continent and they further open up the market share for E.I. Medical Imaging in this part of the world. Company President, Chas Maloy states, "We are continuing our push to open up our presence and sales in South America and adding Sergio Gomez and his company in Colombia is a good decision for us." Biogenec provides embryo transfer, artificial insemination and in-vitro fertilization and now adds portable, durable veterinary ultrasound equipment to its offerings. These services are growing in Colombia and E.I. Medical wants to grow its product line in the area. This company has a strong presence in the veterinary services industry. They will handle all sales in Colombia and this is a great way to expand the products provided by E.I. Medical Imaging.
E.I. Medical Imaging is excited to welcome Biogenec to its trusted network of distributors. "We are extremely excited and proud to welcome Biogenec to our partner network," says Maloy.
Biogenec will be selling and distributing the Ibex® family of portable ultrasound systems to the veterinarian market and to livestock producers throughout the country. The addition of Biogenec continues a marked movement by EIMI to continue its rise in the global marketplace.
If you have questions, feel free to contact E.I. Medical Imaging at firstname.lastname@example.org. If you want to reach the team at Biogenec they can be reached at their main offices in Bogotá or on their company website.
It has been a year of trials and tribulation and tragedy and triumph for us here at E.I. Medical Imaging. This is a look back at what was a year somewhat like a roller coaster ride. A year of very good high times and a year of some low points. We have weathered the storms of the year and we look forward to a 2014 filled with its own challenges, opportunities and I am sure difficult times as well. Here is a look back at 2013.
We have been readying ourselves here at E.I. Medical Imaging for the inevitable rush of year-end purchasing of our portable veterinary ultrasound systems. Every year at this time many companies or veterinarians have to get their purchases accomplished and their books cleared of monies slated for equipment. They want to get a fresh start on the new year and are busy readying themselves for tax season which is always a joy to prepare for as Spring arrives.
We have been running what some of us have been calling the Black Friday/Cyber-Monday/Ibex Orange Holiday Special now since November 25. We have been very busy here with year end inventory counting, with attending the AAEP and just generally trying to stay on top of things during the holidays. Originally we wanted to run this sale through the close of business on Friday, December 13, 2013.
This was my first time at the American Association of Equine Practitioners or AAEP and I was not sure what to expect other than I knew this would be a great location for the show at the Gaylord Opryland Hotel in the heart of the country music scene in Nashville, Tennessee. We had such a great time and it was such a success we decided to make sure to book our booth for next year's show in Salt Lake City, Utah. If we missed you this year, we would love to see you at the trade show in 2014.
We are headed to to the great state of Tennessee for the American Association of Equine Practitioners for their annual conference and trade show taking place from December 7, 2013 to December 11, 2013 in Nashville. The show is described as:
It is a time to reflect on all that we have to be thankful for and the many blessings we have received throughout the year. From all of us at E.I. Medical Imaging, we want to thank you for being a part of our family and friends.
We hope that your harvest has been plentiful and that you have, as we have, been blessed in 2013.
To all of the company contacts, customers and friends we want to wish you the very best this holiday season. It is not quite time to start thinking of our resolutions for 2014 and the new year. It is a time to reflect on 2013 and see how far we have come this year and all of the things we have to be thankful for as we remember our many blessings.
Businesses are having to change the way they do things to keep up with the digital world. We live in an age now where snail mail, print advertising, good old fashion face-to-face meetings and a handshake are a thing of the past. We continue to evolve in business with the invention of technology and how we conduct our day-to-day business transactions. At E.I. Medical Imaging, we are not much different in the way we approach our business. We too must adapt to the way of the future. We are using social media and technology to provide up to the minute information about our products and services. Our Ibex® Portable Ultrasound Systems' software can be updated with a few strokes of a keypad on your computer and online, and we have many other technologically advanced features too numerous for this post.
As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?" Suffice it to say this is a question asked in any business setting and for any department. The same can be said for veterinarians and livestock producers. As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system? We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers. In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.
September is nearly a memory now being the last day of the month. It reminds of song lyrics from The Brothers Four in "Try To Remember":
Try to remember the kind of September
When life was slow and oh, so mellow.
Try to remember the kind of September
When grass was green and grain was yellow.
“The student auction at the AABP Annual Conference is the main way we grow our endowment and secure the long term future of the program. The scholarships it supports are the premier student scholarships offered by the American Association of Bovine Practitioners, and it remains our number one way to highlight a career path in bovine veterinary medicine to veterinary students”, says Jim Floyd, DVM, Chairman of the Amstutz Student Scholarship Committee.
E.I. Medical Imaging’s Ibex® Lite Portable Ultrasound System has a retail price in excess of $12,000. The system includes the ultrasound unit, a reproductive linear probe and the Insite2® headset. The unit is one of the more popular portable ultrasound units among all veterinary practitioners.
“It is our hope that this will help the Amstutz Scholarship committee in their funding of bovine practitioners of the future. Many of practicing veterinarians use our Ibex® Portable Ultrasound Systems and we continue to be very active in colleges and universities across the country. Most of the schools in the United States have our systems and use them in their teaching and curriculum” says Chas Maloy, President of E.I. Medical Imaging.
To attend the AABP Conference, you can register at the event in Milwaukee. All AABP members can bid on the item in the auction by visiting the website and entering their member number and their bid amount.
For the past 4-5 days in Colorado we have been dealing with some extreme rains and flooding. To give those not in our area an idea, our region along the front range gets about 16" of moisture annually. We received that amount of moisture in a 48 hour period. To say the least we had more water than the rivers, creeks and ditches could handle, resulting is some of the worst flooding in Colorado history.
It is somewhat of a cold a dreary day here in Colorado. We are welcoming the the idea that fall is upon us. This day is also a day of remembrance. I always look back on this day and remember. On this day in 2001 we can all recall where we were and what we were doing. For me I was enjoying the great outdoors deer hunting in mountains of Colorado at about 11,000 feet. I had no idea what was happening across the country in New York City.
I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet. We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market. In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments. Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.
It may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary. It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously. It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.
As part of our current campaign to help with education and training of the veterinarian and the livestock producer, E. I. Medical Imaging is taking its durable portable ultrasound on the road in Nebraska to educate veterinarians on the use of its Ibex® Customizable Extension or as we refer to the accessory for the Ibex® Portable Ultrasound, the I.C.E.® The title of the course scheduled on September 26, 2013 is "Extension Arm Ultrasound Pregnancy Testing and Fetal Aging Course". The following press release describes more fully the training course and the logistics:
September 26, 2013 – NORTH PLATTE, NE
The University of Nebraska West Central Research and Extension Center in cooperation with Repro-Scan, E.I. Medical Imaging, and BCF Technology will be hosting a Bovine Reproductive Ultrasound for Veterinarians course to provide hands-on, in-depth instruction in the use of ultrasound for bovine reproductive exams. This workshop will focus on utilizing “extension arm” ultrasound technique and fetal aging.
I'm in marketing. Part of my job duties are to worry about our E.I. Medical Imaging brand. As a veterinarian or as a livestock producer or for that matter any business owner your job is also in most cases to worry about your company, your business and your brand. We recognize that issue here at EIMI and want to help you with a small component of your duty to be concerned with your company brand.
I would have to say if I was keeping track of what this year has been thus far, I would call it the "Year of The Shark". We have had our share of great turtle news this year but by far our involvement with the ultrasound research of sharks has been the most exciting. The image below provides an up close and personal look at what it looks like on a research expedition with the OCEARCH team as they tag, blood sample and of course ultrasound a Great White Shark.
Last week our company was excited to be a part of and be an exhibitor at the Theriogeneology Society conference in Louisville, Kentucky. Theriogenology is a specialized field as we find at Wikipedia:
It is very exciting for us here at E.I. Medical Imaging to keep the conversation going in the world of sharks as others continue to celebrate shark week. The Ibex® Portable Ultrasound has been a part of the research world as it pertains to sharks and other animals and we wanted to bring you another example of our assistance earlier in the year with shark research.
The Discovery Channel is celebrating shark week this week from August 4-9, 2013, so we thought we would hop on that bandwagon and celebrate a little shark week ourselves here at E.I. Medical Imaging.
At E.I. Medical Imaging we like to stay on top of what is happening in our industry of portable ultrasound. We like to find out what is happening in the world of veterinary medicine, how the farmers are doing with their crops and we like to stay informed and know what is happening in the beef world and the latest news from the dairy farms. This week we had a few conversations with folks about our Ibex® portable ultrasound system and learned about some other interesting news we would like to share.
Last week my family and I made the trip from Colorado to Orlando, Florida. The 6 of us have spent 2 years planning and saving our pennies to make a memorable trip to Disney, and Universal Studios, and a day at the beach. It was everything we had hoped for and more.
According to the International Dairy Foods Association, in 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.
According to the linked proclamation, nearly 30 years ago, 90% of the 90 percent of the nation's population enjoyed ice cream. It may be as much or more today.
We wanted to bring everyone up to speed on what is going on at the Behler Chelonian Center ("BCC") as of June 2013. If you recall we recently provided the BCC with an Ibex Ultrasound that was purchased through the donation from Patagonia. Our company then provided a pair of goggles to be used by the BCC along with their system. We were excited to see this image as provided by the conservancy in their newsletter.
In America we recently celebrated the 4th of July holiday, or Independence Day, and for some of us we even enjoyed an extra few days off of work since the holiday fell on a Thursday allowing for a day off on Friday and of course, the weekend.
This was a great celebration in my family as well because of the fact that I have a son celebrating his birthday on July 4 and my wife celebrates her birthday the day after. To say the least, we had a grand time with birthday cakes, fireworks and some mouth watering BBQ along with our time off on the long holiday weekend.
Loveland, CO July 1, 2013 - E.I. Medical Imaging (“EIMI”) is proud to announce it will be assisting the Saint Louis Zoo’s Institute for Conservation Medicine and Dr. Sharon Deem, and her research partners, in a study entitled "How Environment, Physiology and Life History Interact to Determine Pattern in Animal Migration." Dr. Deem’s work will take place this summer in the Galapagos Islands. The study is one of the investigations within the giant tortoise program led by Dr. Stephen Blake. The giant tortoise program was developed to assist the Galapagos National Park (GNP) to effectively conserve giant Galapagos tortoises by conducting cutting edge applied science and to develop an inspirational tortoise-based outreach and education program.
LOVELAND, CO - E.I. Medical Imaging, a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of RX Services as the newest authorized Ibex distributor in Santiago, Chile. RX Services is an experienced supplier of portable ultrasound machines in the Chilean veterinary market.
LOVELAND, CO - E.I. Medical Imaging (EIMI) has recently been awarded an honor by the Northern Colorado Business Report in its Mercury 100. This honor is bestowed on companies in Northern Colorado who have shown significant growth in the previous two years. Each flight is determined by annual revenues and are first sorted into 5 flights of 20 companies each based on total amount of annual revenue. EIMI was ranked fourth flight three of companies with 2012 earnings between $2.84M and $5.24M.
Jim Turner is a renaissance man in the online world having worked with Fortune 500 companies and small business all over the United States and globally. Jim developed into a social media marketing business leader, founding One By One Media, a social media marketing firm and Bloggers For Hire, a blogger outsourcing company nearly 10 years ago. Jim has worked in the non-profit world, he is a radio show host, a basketball coach, a color analyst and football broadcaster, and serves on the board of directors of companies needing his guidance. He speaks at events all over the country and has appeared in publications like the Wall Street Journal, on media outlets as an expert on CNN and has been featured in Forbes and Inc. magazines. Jim also worked in the corporate legal world for 22 years and understand the issues facing companies large and small. He has a way of cutting through unrelated and irrelevant information to get at the heart of how to help companies with their marketing.
“I knew I liked E.I. Medical Imaging after I had a chance to speak with Chas Maloy and had a tour of their facility. They are on the ground floor of something great”, Turner said. “They have everything I was looking for in a company with their past growth and their potential opportunities.” Jim replaces the former Marketing Director, Mia Varra, who has moved to the role of consulting EIMI as the Creative Director.
The E.I. Medical Imaging family welcomes Jim to their outstanding team. You can contact Jim Turner at email@example.com
“We are honored to have our company partner with the Turtle Conservancy to continue their research and their work in protecting the most endangered turtles and tortoises and their habitats worldwide,” said EIMI President, Chas Maloy. “We consider it our company’s social responsibility to assist these nonprofits in doing this most important work.” EIMI is very thankful for the Turtle Conservancy and their continued hard work in saving endangered turtles all over the world.
About the Turtle Conservancy and the Behler Chelonian Center
The Turtle Conservancy is chartered in California, as a nonprofit scientific and educational organization "for the conservation of turtles and tortoises around the world." Since 2005 the Conservancy has supported a highly successful breeding program at the Behler Chelonian Center along with many other in situ research projects, adding to knowledge of chelonians. Turtle Conservancy Headquarters is located in New York City. The Behler Chelonian Center is located in southern California: the Mediterranean climate is ideal for raising turtles and tortoises.
LOVELAND, CO- E.I. Medical Imaging (EIMI) celebrates 2013 with great satisfaction as it enters their 29th year as a worldwide leader in durable portable ultrasound used by veterinarians and others. E.I. Medical Imaging is proud to be the only U.S. based manufacturer of ultrasound designed specifically for veterinary use.
written by: Susan Hoffman
If you have been following the team on ocearch.org on the great white shark expedition off of the coast of Jacksonville, Florida then you will want to see this video.
By: Amanda Bertholf
Considering a new equipment purchase like veterinary ultrasound machine may seem daunting. Sometimes it’s hard to know where to start. So keep these tips in mind when you’re thinking of buying and put your mind at ease.
1. Time it right.
By; Hilary Parker
Studies show that less than 10 percent of what we say is actually absorbed by our clients. (That explains a lot, doesn’t it?) And yet I’m betting most veterinary professionals haven’t attended even a single class on using — and reading — body language to help improve their conversations with clients.
IBEX Portable Ultrasound shown in the picture above
Dr Kesterson in Bridgeport, Nebraska knows that offering ultrasound to preg check cows gives his producers invaluable information for making management decisions.
By: Amanda Bertholf
When your veterinary practice’s revenue is down—and maybe you still haven’t recovered from the recession—it can be all too tempting to lower your prices on the services you offer, like veterinary ultrasound. But there’s a fine line to walk when it comes to pricing your services. The right pricing, however, can help your veterinary practice compete and even thrive during difficult economic times. Here are some pricing dos and don’ts from Reed Holden and Mark Burton, authors of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008):
Define the value of your services. You are the authority in providing care to animals. What are you doing to help your clients understand this? For example, take the time to thoroughly explain to clients step-by-step what goes into a veterinary ultrasound and what you’re looking for. Any knowledge of the value you deliver to your clients gives you greater control over your pricing.
Create a range of low- to high-value offerings. Bundle the services you offer, like pregnancy ultrasound and bovine ultrasound, and establish price accordingly. This enables you to cater to both cost-conscious and value-conscious customers without cutting prices. This also ensures your patients are getting needed veterinary care and attracts clients to your practice year-round, even during your slowest months.
Control costs and reduce inefficiencies. Streamlining your veterinary practice’s processes and expenses is good for business in any economy. Reducing prices to generate more sales will not improve your business in the long term.
Invest in innovation. Consider adding a new service to your repertoire, or funnel funds into new products and services. This gives you negotiating flexibility with clients and helps you stand out from the competition. Innovation gives your practice an edge.
Discount your products or services in order to compete. Getting into a price war with your competitors—without adjusting the value of the product or service—will just send you and your competition swirling into a downward pricing death spiral where no one wins.
Reduce prices on your high-value products and services. A better strategy is to keep high-value products priced appropriately, but focus on selling more low-value products and services.
Play poker with price-driven clients. When cost-driven clients threaten to take their business elsewhere, either: 1) Confidently point out the value of your services, which justifies the price you charge, or 2) let the customer take his business and badgering to your competitor instead.
By Hilary Parker
Ever wished you could just suggest what human fertility doctors often do to get their patients to relax and conceive? “Here, Bessie, have a glass of wine.”
Well, until they make such a cocktail for cows, Dr. Dan Goehl, DMV, who runs the Canton Veterinary Clinic in Canton, Mo., swears by “breeding boxes” for reducing stress during reproductive-related procedures.
E.I. Medical Imaging Named to Inc. Magazine 500 | 5000 List of Fastest Growing Private Companies
FOR IMMEDIATE RELEASE
LOVELAND, Colorado, September 13, 2012- E.I. Medical Imaging (EIMI), a worldwide leader in portable ultrasound systems for veterinary use announced today that they have been named to the 2012 Inc. Magazine 500 | 5000 list of America’s Fastest Growing Private Companies.
Placed at # 1056 on Inc. Magazine’s 500 | 5000 list, E.I. Medical Imaging ranks in the top 100 among private Healthcare companies in the United States in terms of three-year growth.
The Inc. 500 | 5000 was originally introduced by Inc. Magazine in 1982. The list is compiled according to percentage revenue growth over a three-year period. Companies must be independent, privately held and based in the United States in order to qualify for selection.
“Being named to such a prestigious list is a testament to our employees and customers alike. This past year we have made significant improvements to our company including receiving our ISO 9001 certification and addition of a dedicated Quality Management position. We have expanded our manufacturing facilities and added new employees as well as growing our international distribution network. E.I. Medical Imaging is proud to be named to this list with such distinguished alumni as Zappos, Patagonia, Oracle and Under Armour. “. ” Says EIMI President Charles Maloy.
If you have questions, feel free to contact E.I. Medical Imaging at firstname.lastname@example.org.
Copyright© 2012 E.I. Medical Imaging. All rights reserved. All company and/or product names, trademarks and registered trademarks are the property of E.I. Medical Imaging. Features, pricing, availability, and specifications are subject to change without notice.
Posted on: 09/13/12 Posted by: E.I. Medical Imaging Category: Press Release
By Hilary Parker
Are you taking full advantage of your mobile phone and/or tablet to serve your clients better? Apps for bovine veterinarians now go way beyond the CVP. Here are several apps your fellow bovine vets (and many of your clients) are putting to use right now (some for Apple-based products and some for Android):
E.I. Medical Imaging Expands its Distribution Network with the Addition of Eickemeyer Germany for the German, Austrian and Swiss Markets.
E.I. Medical Imaging is excited to be quoted numerous times through an ultrasound article in the August issue of Vet Practice News.
By: E.I. Medical Imaging Source
FOR IMMEDIATE RELEASE
LOVELAND, Colorado, April 30, 2012- E.I. Medical Imaging (EIMI), a worldwide leader in portable ultrasound systems for veterinary use announced today they have received ISO 9001:2008 Certification.
E.I. Medical Imaging News: Alcyon is a new IBEX distributor in Belgium, Luxembourg and the Netherlands
E.I. Medical Imaging® Expands its Distribution Network with the Addition of Alcyon Belux S.A. for the Belgian, Dutch and Luxembourg Markets.
Made in Colorado: Medical devices and scientific instruments
By Mike Taylor
Loveland-based E.I. Medical Imaging designs and makes portable, ruggedized ultrasound systems used on animals in all 50 states and 12 countries.
“We are unique in the fact that we are the only company in the U.S. that engineers and manufactures ultrasound specifically for veterinary use,” says Charles Maloy, the company’s president.
E.I. Medical Imaging’s systems have been used in extremes ranging from sub-Saharan Africa to the Arctic to dairies in Colorado. The devices have been used to monitor pregnancies in all varieties of farm animals, to examine tendons in horses, and by the Turtle Conservancy in Southern California to document the reproductive physiology of some of the world’s most endangered turtle species, to name just a few of the applications.
E.I. Medical Imaging also makes video headsets that allow the user to see the ultrasound image displayed in the eyeglasses they wear, in any light conditions.
The company was founded in 1984, originally targeting swine reproduction.
Click here to read more!
With equine breeding season officially underway, you may be finding yourself re-evaluating your equipment. Technology changes at lightning speed, and it’s certainly possible that the reliable old ultrasound you’ve been using for years is just pretty darn obsolete now. While many factors must be considered in the search for a new one, I’d like to take a minute to talk about portability.