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E.I. Medical Imaging Portable Ultrasound Solution Blog

Mia Varra

Recent Posts

IBEX® Portable Ultrasound scans Lydia, the first great white shark captured!

Posted by Mia Varra on Wed, Mar 06, 2013 @ 10:48 AM

If you have been following the team on ocearch.org on the great white shark expedition off of the coast of Jacksonville, Florida then you will want to see this video.

The first capture of a female shark named "Lydia". See the IBEX portable ultrasound in action on the boat!


The team hopes that weather cooperates this week so that they can capture and tag more great white sharks.


Best of Luck!


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Tags: Shark ultrasound, marine ultrasound, IBEX Great white shark, water proof ultrasound for shark

IBEX® Portable Ultrasound on a great white shark expedition!

Posted by Mia Varra on Wed, Feb 27, 2013 @ 11:31 AM

The IBEX® portable ultrasound is on board a vessel with http://ocearch.org/ on a great white shark research expedition.

Jim Gelsleichter with the University of North Florida and Carolyn N. Belcher, PhD Georgia Department of Natural Resources are using the Ibex in hopes to capture images of a pregnant great white shark. 

Watch a video of Jim introducing the IBEX ultrasound to the crew…



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Portable Ultrasound: Ultrasounding Mule Deer

Posted by Mia Varra on Wed, Feb 06, 2013 @ 04:51 PM


 We have the coolest customers! Wildlife veterinarian, Peregrine L. Wolff, DVM from the Nevada Department of Wildlife shared the pictures and story with us! Enjoy!

mule deer ultrasound

Dr. Wolff said, "In the photo, we are conducting an ultrasound to determine pregnancy in this mule deer doe. This was done as part of an ongoing study to determine the energetic costs for varying migration strategies amongst 3 different populations of mule deer in Nevada."


She continued, "This project is conducted in collaboration with researchers in the wildlife department at the University of Nevada, Reno. Over the period of the study a number of adult does were captured for radio-collaring as well as physiologic measurements. We utilized the IBEX ultrasound unit to perform rump fat measurements as well as confirm presence or absence of pregnancy. With the 2 battery packs I was able to scan animals all day without requiring access to a power source. The IBEX has performed very well for us under these rugged field conditions."

Mule deer capture.jpg

Mule deer doe with collar ruby mtns.jpg


Thank you Dr. Peregrine L. Wolff, DVM and the Nevada Department of Wildlife for sharing your amazing pictures with us.


We invite all E.I Medical Imaging customers to share their field pictures and stories with us! Please send to info@eimedical.com


Tags: mule deer ultrasound, wildlife ultrasound, deer ultrasound

Portable Ultrasound Practice Tips; New Year and Selling New Services

Posted by Mia Varra on Mon, Jan 28, 2013 @ 02:23 PM

 veterinary ultrasound, equine ultrasound, animal ultrasound

written by: Amanda Bertholf

You’ve just added portable ultrasound to your veterinary practice’s menu of services—but now what? Now you’ve got to be sure clients understand the value the service provides and how it can help their animals. The more clients know about and understand the service, the more likely they are to sign off on a procedure. And that means you’ll get a return on your investment and build client compliance.

Here are some things you can do to make sure you have the smartest clients around:

•    Update your practice’s website to include information in plain language so clients have a full understanding of what you’re offering. Specifically, how does the service benefit the animal? What does it enable the veterinarian to do?

•    Get into the details face to face. When it comes time for a procedure, go over it in detail with the client.

•    Create a brochure specific to the service that you can hand to clients so they can take the information with them.

•    Post successful case studies on your website and refer clients to them.

•    Create a video of you explaining step by step the new service or procedure.

•    Steer clients toward online resources that are reputable and that you’re comfortable with. Leave clients on their own to navigate the wealth of information on the Internet—some of it outdated or just plain erroneous—and they could quickly become misinformed.  

Remember to hit clients on all fronts, via your website, in the exam room and with materials they can take to go. This will help ensure your message sinks in.

ibex portable ultrasound, bovine ultrasound, animal ultrasound, veterinary ultrasound


IBEX Portable Veterinary Ultrasound


Tags: veterinary ultrasound, animal ultrasound, portable ultrasound

E.I. Medical Imaging Expands its Distribution Network to the UK

Posted by Mia Varra on Fri, Jan 18, 2013 @ 11:02 AM


E.I. Medical Imaging Expands its Distribution Network with the Addition of Celtic SMR for the United Kingdom Market.



LOVELAND, Colorado, January 11, 2013- E.I. Medical Imaging (EIMI), a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of Celtic SMR as the new authorized Ibex distributor in the United Kingdom.

Celtic SMR, http://www.celticsmr.co.uk/, based in Lancashire, England has a long history of providing quality diagnostic products to customers throughout The United Kingdom. Celtic SMR has been focused on providing ultrasound and digital radiographic equipment, services and training throughout the UK for over 30 years. Celtic SMR’s customer and product knowledge are backed by their commitment to their customer service and engineering expertise.

E.I. Medical Imaging is proud to welcome Celtic SMR to its trusted network of distributors. “We have been searching for a partner in the UK for quite some time now. We wanted a company who has the proper fit of expertise, customer reach and dedication to customer satisfaction. We feel we have found this in Celtic SMR and we are excited to welcome them to our family of distributors. ” Says EIMI President Charles Maloy.

If you have questions, feel free to contact E.I. Medical Imaging at info@eimedical.com.

Copyright© 2013 E.I. Medical Imaging. All rights reserved. All company and/or product names, trademarks and registered trademarks are the property of E.I. Medical Imaging. Features, pricing, availability, and specifications are subject to change without notice.


Posted on: 01/18/13 Posted by: E.I. Medical Imaging Category: Press Release


Tags: IBEX distributor United Kingdom, portable veterinary ultrasound UK, Europe distributor IBEX

Veterinary Practice Tips; 3 Reasons Why CE Credits Are Important

Posted by Mia Varra on Mon, Jan 07, 2013 @ 03:10 PM

Veterinary Class CE 

by: Amanda Bertholf

3 Reasons Why Veterinary CE Is Important

In this economic climate, you are no doubt running a lean veterinary practice, and it’s tempting to want to cut back on continuing education. But CE is vitally important to your business, your career and even your veterinary team members. Veterinary CE doesn’t necessarily have to cost much money, either. Equipment manufacturers or pharmaceutical companies will often offer free lunch-and-learn sessions or provide complimentary training for when you buy equipment. Consider these three ways CE impacts your business:

Technician. Your technician is indispensible—helping you on calls or with the veterinary ultrasound procedures. Your day runs more smoothly and efficiently with an extra hand around. And with that efficiency comes increased profits. Yet, you may not be able to provide big raises each year, so consider CE as an employee benefit. If you help your technician continue his or her knowledge, not only will you get a return on your investment down the road, but you will have an employee who is up-to-date on the latest technology, techniques, and procedures. Having a well-trained technician means you can hand over some duties to him or her, which frees you up to focus on other aspects of the business.

Clients. They are interested in new medical trends and technology and thanks to the Internet, it’s possible for anyone to become a medical “expert.” Your clients may want to discuss new types of treatments or ultrasound procedures with you and you’ll need to know what they’re talking about. So don’t get caught off-guard, and stay up-to-date by reading journals and regularly reviewing trusted websites.

Yourself. Depending on your state, the requirements vary. But by regularly updating your medical education, you’ll be able to give your patients sound advice on the latest veterinary advancements, helping solidify you as an invaluable resource for the client.


Click Here to see upcoming Veterinary Ultrasound Courses with E.I. Medical Imaging and the IBEX Portable Ultrasound.


Tags: Veterinary Business, veterinary practice tips, veterinary CE, veterinary continuing education

6 Things To Consider Before Making A Veterinary Equipment Purchase

Posted by Mia Varra on Wed, Dec 12, 2012 @ 03:09 PM

By: Amanda Bertholf
 ibex ultrasound, veterinary ultrasound
Considering a new equipment purchase like veterinary ultrasound machine may seem daunting. Sometimes it’s hard to know where to start. So keep these tips in mind when you’re thinking of buying and put your mind at ease.

1. Time it right.

Timing is always a critical factor, says Daniel Dorn, practice manager at Dells Veterinary Services in Dell Rapids, S.D. You’ve got to consider the equipment you’re replacing—you don’t want to wait too long. “Previously, we had used a Bantam model from E.I. Medical, and we were looking for an upgrade,” Dorn says. “We were happy with the service we had received in the past, and the IBEX fit our need for aging and sexing early pregnancy, so we decided to try one. We were so happy with our first IBEX that we purchased a second unit to replace a competitive unit for our other doctor.”
2. Do your homework.

There are so many companies out there that it can get quite confusing as to what your wants and needs are. It’s critical to know what species, what environment and what features you want and what services you want to be able to offer clients with your ultrasound before you buy.
3. Do the math.

The economics of any equipment purchase are important because “if you buy it they will come,” only works in the movies. “There are a number of companies that offer various options in all price ranges,” Dorn says. “Find the unit that fits your current needs and projected needs for the next three years.”
4. Figure the return on investment.

“ROI can be difficult to figure on one unit vs. another,” Dorn says. “You have to look at which unit will allow you to do the services you currently do not offer to your clients in an accurate, repeatable and reliable manner.” Can you gain new services or recapture services that were leaving your practice? Dorn says this is critical when looking at ROI.
5. Ask questions.

Ask the company you’re considering purchasing from if it has support. After all, you’re purchasing a serious piece of equipment that you’ll put through the wringer: environments that are hot, cold, wet and dusty with 1000-pound animals—breakdowns will happen. So ask about the warranty. Does the company offer loaners, and how long does it take to get fixed? This has to be figured into the lifetime cost of the machine.
6. Consider the future.

“I don’t think anyone initially purchases a veterinary ultrasound with a full book of business that will cover the ultrasound unit,” Dorn says. However, he says, current, one and three year projections based on reasonable growth rates and expansion of your client base do need to be able to cover the cost of the unit within three years. If this is not the case, this may not be the right time to purchase new equipment, or you may be purchasing the wrong machine.

 Discount Ibex Portable Ultrasound December 2012

Tags: purchase veterinary ultrasound, invest in ultrasound, bovine ultrasound purchase, animal ultrasound, best portable ultrasound

Colorado State University Bovine Ultrasound Wet lab

Posted by Mia Varra on Thu, Dec 06, 2012 @ 02:15 PM


 Last Saturday Mia Varra and Andrew Campbell from E.I. Medical Imaging got to enjoy a beautiful Colorado morning on a dairy with the Colorado Sate Veterinary Dairy wet lab. Thank you to the students and instructors that made it such a great event!

Ibex bovine wet lab


bovine ultrasound

animal ultrasound, veterinary ultrasound


cow ultrasound, bovine ultrasound

Sunrise on the dairy

ultrasound cows

Students took turns scanning with the IBEX Ultrasound


learn bovine ultrasound

Dr Page Dinsmore (red cap) helps students


cow ultrasound


bovine ultrasound

Dr Kevin McSweeney helps some students as they practice


veterinary ultrasound

Dr Dinsmore & Dr McSweeney seemed pleased with conclusion of the wet lab.

waterproof ultrasound

Time for clean up! 

 DSC0492 resized 600


Thanks for a great class CSU vet students! We look forward to the next one.


Best wishes and continued success,

E.I. Medical Imaging


Discount Ibex Portable Ultrasound December 2012

Tags: bovine ultrasound wet lab, cow ultrasound class, how to ultrasound cows

Veterinary Practice TIps; 5 Ways to Plan For The Year End

Posted by Mia Varra on Wed, Dec 05, 2012 @ 11:56 AM

by: Amanda Bertholf




ultrasound equipment, veterinary ultrasound, ibex ultrasound, animal ultrasound
As the year winds down and business starts to lull, you may be tempted to take it easy. But do you know how your business is doing? This is a great time to review the past year and do some planning for the next—take stock and decide where the New Year will take you. Here are some tested tactics from the U.S. Small Business Administration that you can use to review your business’ performance.

1. Focus on your accomplishments

Review what your business has done well—it’s too easy to let the low points stay with us, so be sure to celebrate the high points. Remind yourself of your successes and think about ways to repeat them. Then take stock of key areas of your business including core activities, marketing, employees, and business finances.

2. Assess core activities (what you do and who your market is)

Core activities encompass your business operations. Areas to assess include your core products and services as well as your client base. Ask yourself questions such as:

•    Which products or services are the most profitable? How can you optimize operations around the success of these?
•    Are any products or services that are failing? Are there any changes you can make to enhance their sales or profitability (marketing, price, and so on)?
•    Are your services still aligned with your target market? Has your core client base changed in the past year? What market forces impact your client base? You may need to go back to the drawing board and assess what your customer’s needs are.
•    What do your customers think of you? How customer-centric is your approach to business? Successful businesses watch the customer, become the customer, and involve the customer.

3. Conduct a sales and marketing review

In addition to measuring your sales performance and marketing ROI against your objectives and business plan, a full sales and marketing review should also include an analysis of market forces and the benchmarking of your business against the competition—an efficient way to do this is to conduct a SWOT analysis.

4. Evaluate your team

Annual performance reviews are traditionally something that bosses and employees tend to dislike or dread. But a well-prepared and honest performance review is an invaluable way to base line employee performance, strengths and weaknesses, recognize achievement, and ensure that individual goals are aligned with overall business goals.

5. Review your business’ finances

Every business is different so it’s worth talking to your accountant about your individual circumstances, but as a guide you will need to review:

•    Budget: Do you have one and are you sticking to it?
•    Cash flow: Is it sufficient? Can you forecast cash flow trends so that you can anticipate problems and prepare for them in advance? Do you need and have a contingency plan?
•    Profit: What is the state of your gross profit margin?
•    Cost base and pricing: Constantly review your cost base. Do you need to adjust pricing? How will this impact your client relationships?
•    Borrowing: Are you staying on top of your business loan or overdraft obligations? Should you explore options for refinancing?
Taxes: Get a step ahead of tax season pressures now to help maximize your deductions and sail through tax season.


Discount Ibex Portable Ultrasound December 2012

Tags: veterinary business planning, veterinary year end planning, Ibex ultrasound discount, ibex ultrasound sale

Veterinary Practice Tips: What Is Your Body Language Communicating?

Posted by Mia Varra on Mon, Nov 19, 2012 @ 04:13 PM

veterinarian communication, veterinary ultrasound, cow ultrasound, waterproof ultrasound

By; Hilary Parker

Studies show that less than 10 percent of what we say is actually absorbed by our clients. (That explains a lot, doesn’t it?) And yet I’m betting most veterinary professionals haven’t attended even a single class on using — and reading — body language to help improve their conversations with clients.                 

IBEX Portable Ultrasound shown in the picture above
According to Shawn McVey, MA, MSW, McVey Management Solutions, Chicago, veterinarians need to be even more aware of what they’re communicating with their bodies than their words. McVey, a graduate of Purdue’s Veterinary Management Institute who holds a master’s degree in behavioral science, offers the following tips:
To display confidence, authority and power…
•    Maintain eye contact and rarely look below a person’s mouth.
•    Speak in a low-pitched, slow-paced voice.
•    Lean back in your seat with hands supporting head.
•    Walk solidly with arms swinging forcefully.
•    Join the fingertips of both hands together, keeping palms apart.
You may be communicating nervousness by…

•    Clenching fists
•    Tapping feet
•    Crossing legs while standing
•    Using a wilted handshake
You may be showing doubt or suspicion of a client by…

•    Glancing sideways or down
•    Rubbing or clutching eyes
•    Tucking hands in pockets or across chest
•    Preening over glasses
•    Touching your nose
McVey also encourages vets to avoid communicating arrogance and domination of clients and employees, which is interpreted through wide-spread legs while seated (a mostly male characteristic) and elevating themselves over others.
He also notes that much can be gained by paying attention to the client’s body language, as it is the best indicator of how they feel about you and the information you’re providing.

cow ultrasound, bovine ultrasound, increase revenue in veterinary practice

Clients are receptive to your ideas if they…

•    Rest their hands flat on the table
•    Keep their palms open
•    Smile frequently
•    Wear an unbuttoned coat
They show hesitance or frustration when they…

•    Play with rings, watches, glasses
•    Pinch the bridge of their nose
•    Scratch the back of their neck
They may be hiding information or lying about something that is important to their animal’s care by…

•    Hiding hands in pockets
•    Blinking rapidly
•    Avoiding eye contact
•    Often swallowing or clearing throat

Boredom is expressed through…

•    Supporting head with hand
•    Pulling on ears
•    Restless movement, yawning
•    Crossing and re-crossing of legs

Anger exists when they…

•    Clench their fists
•    Tap their hands or feet
•    Cross their arms
•    Blink eyes incessantly

They show the need for reassurance about recommendations when they…

•    Stick a pen in their mouth
•    Squeeze the chunky part of their hand
•    Bite their nails
•    Touch their throat

 Ibex portable ultrasound, water proof ultrasound, rugged sonogram

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Tags: veterinary body language, veterinary attitude, improving communication veterinarian, veterinary practice tips

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