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E.I. Medical Imaging Portable Ultrasound Solution Blog

E.I. Medical Imaging Welcomes Biogenec As Colombian Distributor

Posted by Jim Turner on Fri, Jan 03, 2014 @ 08:13 AM

Loveland, CO (I-Newswire) January 2, 2014 - E.I. Medical Imaging, a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of Biogenec as the newest authorized Ibex® distributor in Bogotá, Colombia. Biogenec is an experienced supplier of portable ultrasound machines in South America and has been involved in the veterinary market in that country.

Biogenec LogoWith E.I. Medical Imaging partnering with Biogenec it continues to show their commitment to the South American continent and they further open up the market share for E.I. Medical Imaging in this part of the world. Company President, Chas Maloy states, "We are continuing our push to open up our presence and sales in South America and adding Sergio Gomez and his company in Colombia is a good decision for us." Biogenec provides embryo transfer, artificial insemination and in-vitro fertilization and now adds portable, durable veterinary ultrasound equipment to its offerings. These services are growing in Colombia and E.I. Medical wants to grow its product line in the area. This company has a strong presence in the veterinary services industry. They will handle all sales in Colombia and this is a great way to expand the products provided by E.I. Medical Imaging.

E.I. Medical Imaging is excited to welcome Biogenec to its trusted network of distributors. "We are extremely excited and proud to welcome Biogenec to our partner network," says Maloy.

Biogenec will be selling and distributing the Ibex® family of portable ultrasound systems to the veterinarian market and to livestock producers throughout the country. The addition of Biogenec continues a marked movement by EIMI to continue its rise in the global marketplace.

If you have questions, feel free to contact E.I. Medical Imaging at info@eimedical.com. If you want to reach the team at Biogenec they can be reached at their main offices in Bogotá or on their company website.

Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: Bovine ultrasound, E.I. Medical Imaging, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, Biogenec, Distributor, Colombia

Ibex Portable Ultrasound Featured on National Geographic

Posted by Jim Turner on Mon, Dec 23, 2013 @ 12:00 PM

Many of my family often ask me what I do for a living.  Back in the day when I worked in the legal world it was pretty simple to explain.  Even when I started working in the social media marketing world it was simple just to say "I work on the Internet."  Since beginning here at E.I. Medical Imaging, it has been a tougher description of what I do.  Working in the veterinary portable ultrasound market is descriptive and many of them nod their heads in acknowledgment but they still have a question in their minds of what that actually involves. 

National Geographic carries with it an image of exotic lands or exciting adventures. We have shown here at E.I. Medical Imaging many cool stories about white sharks being imaged for pregnancy, out on the ocean and turtles in the Galapagos Islands and many other exotic and exciting species and locations. 

When it comes down to brass tacks, we can show an example of the bread and butter (pun intended) of our business in one simple video.  Courtesy of National Geographic our Ibex® Portable Ultrasound System is being shown in action:

The footage is not quite as exciting and as glamorous as scanning Great White sharks off the coast of Cape Cod, but we like it just fine.

Our Holiday Special has ended on December 20, but this doesn't mean we cannot make sure to provide you the best of portable ultrasound systems before the end of 2013.  If you want to get information about how you can purchase an Ibex®, contact us today.

Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: dairy ultrasound, Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, bovine ultrasound training, Ibex Portable Ultrasound System, Holiday Sale, National Geographic

E.I. Medical Imaging Launches The Ibex® Holiday Special Sale!

Posted by Jim Turner on Fri, Nov 22, 2013 @ 08:37 AM

OutdoorChristmasTreeTo all of the company contacts, customers and friends we want to wish you the very best this holiday season.  It is not quite time to start thinking of our resolutions for 2014 and the new year. It is a time to reflect on 2013 and see how far we have come this year and all of the things we have to be thankful for as we remember our many blessings.

Many of you will be receiving our holiday postcard letting you know we have a special holiday sale very similar to the sales you see the day after Thanksgiving.  We didn't want to have a Black Friday Sale, or a Cyber-Monday sale, but we did want to have a sale that is just for you, our special customers.  Maybe we call it the Ibex® Orange Cyber-Sale?

Beginning on November 25, 2013, we will be offering the Ibex® Pro and the Ibex® Lite at a very special savings, much too low to advertise on our website. You will need to contact your area sales representative or you will have to register online to get your special price. It is the perfect time to get your Ibex® Portable Ultrasound System to place under the tree this holiday season.  The Holiday Special Sale is over on December 13, 2013 at midnight.  If you place your order by the deadline on December 13, we can make sure your new Ibex® Portable Ultrasound System is delivered to your door by the end of the year.  Then we can start to talk about our New Year's resolutions and all what we can expect in 2014 from the use of your new portable ultraound system.

Register to get your special pricing, or call today at our office to get your very special holiday deal on a new Ibex®.


Sign Up Here For A Great 2013 Holiday Special

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, animal ultrasound, Veterinary Business, ultrasound deals, best veterinary ultrsound, Equine Ultrasound, Customer Service, veterinary portable ultrasound, veterinary ultrasound sales

Bovine Reproduction and the ROI of Portable Ultrasound

Posted by Jim Turner on Tue, Oct 15, 2013 @ 08:08 AM

Ibex Use In Bovine Reproduction

As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?"  Suffice it to say this is a question asked in any business setting and for any department.  The same can be said for veterinarians and livestock producers.  As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system?  We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers.  In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.

In a recent article published in Bovine Veterinarian entitled, Bovine Repro Today and Tomorrow, they take a look at where we are in the bovine reproduction industry and perhaps where we might be headed.  They start right away with talking about the economy of the beef and dairy markets and pointing out that the industries are using new technologies for their business and that many of the technologies being used have "trade offs and caveats."

We know that the cost of an Ibex® portable ultrasound is a large investment.  In order to offset the cost of the system, there has to be a return on the investment that can be realized by the veterinarian in their practice or the cattle or dairy producer, or perhaps better yet--both. The article mentioned in Bovine Practitioner has some good examples of uses of portable ultrasound. Producers are using ultrasound to scan their cows after breeding to determine pregnancy, to determine the age of the fetus and in some cases they are sexing the fetus at the same time. All of this is translating into higher profits as stated in the article because heifers can be qualified and raised to higher tiered programs.  As stated:

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, and those with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968.

It wouldn't take long at this premium to realize pretty quickly a return on investment for a purchase of your Ibex® Portable Ultrasound System. As a veterinarian you can offer the service above to your clients and as producer, you can demand better prices and realize more profits for your cattle.  Certainly a win-win situation.

It should also be noted that there may be issues with timing using ultrasound.  A good point discovered in the article and a point made by Paul Fricke, PhD regarding a "trade off or caveat" is:

Fricke says he is trying to move dairies away from using ultrasound before 30 days post-breeding, with 32 days preferable and 39 days better for accurate non-pregnancy diagnosis and re-synchronization. Most importantly, diagnosis using ultrasound should be based on visualization of a corpus luteum, fluid in the uterus and detection of an embryo with a heartbeat.

I am not quite sure this is a trade off of using ultrasound more than just a protocol that must be established as part of the normal business routine. Working together a vet and the producer can establish the proper business plan that will work to provide the best return on investment possible.

We would love to help all veterinarians and producers understand the reasons for using ultrasound in bovine reproduction.  The above is merely scratching the surface on ways you can use the ultrasound system to be a more productive, more profitable and a more efficient and successful business.  Contact us today for a free demonstration of your new Ibex® Portable Ultrasound System.


Click Here For A Free  Ibex Portable Ultrasound Demo


Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Premiums for qualified heifers are helping drive demand for ultrasound scanning. In Show-Me-Select sales from fall 2010 through 2012, qualified, natural-service bred heifers  sold for an average of $1,638, andthose with verified AI pregnancies averaged $1,830. Those heifers that were AI sired from high-accuracy sires that qualify for Tier 2 in the program and were carrying AI-sired pregnancies averaged $1,968. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

to check pregnancy, fetal age and,  in some cases, sex of the fetus. - See more at: http://www.bovinevetonline.com/bv-magazine/Bovine-repro--today-and-tomorrow-225401572.html?ref=572&page=2#sthash.hE9NRTEf.dpuf

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, veterinary portable ultrasound, veterinary practice tips, Bovine Reproduction, bovine fetal sexing, bovine fetal aging, Fetal Sexing, Fetal Viability, Pregnancy Checking Cattle

Never Before Seen Pricing On The Ibex Portable Ultrasound Systems Ends Today!

Posted by Jim Turner on Mon, Sep 30, 2013 @ 09:37 AM

AspenTreesSeptember is nearly a memory now being the last day of the month. It reminds of song lyrics from The Brothers Four in "Try To Remember":

Try to remember the kind of September
When life was slow and oh, so mellow.
Try to remember the kind of September
When grass was green and grain was yellow.

The song reminds me of slower times but that has not been the case this year.  September has been exceptionally busy here at E.I. Medical Imaging. As I look back on the month it has been a very busy month.  This was my first Summer here and as we enter into Fall it has not been uneventful with learning all about a new company, the flooding we have had in Colorado, we have had some exciting times at the AABP show in Milwaukee. More specifically, we launched our latest campaign on special pricing for our Ibex Portable Ultrasound Systems on September 1. The special pricing and packages have been going on for the month and those specials proved to many to be the best deals ever seen here at our company. We have been busy filling orders and taking calls and providing information. In fact, if you are reading this on September 30, 2013, you have until the end of the day to make an order! The sale pricing will come to an end today and like the Fall season here in Colorado we get to enjoy the explosive colors of our trees turning in the mountains but it too has to come to an end.

Looking ahead to October, we have National Pork Month and we are running a special for all you swine veterinarians and producers.  We have a a deal for you to upgrade your Bantams or other systems to a new Ibex® Lite package. Contact us to see how you can get into the October Pork Special.

I hope you too have had a great September and I hope you remember when the grass was green, the grain yellow and I hope your harvest is plentiful!

Photo Courtesy of:  "Mike" Michael L. Baird, flickr.bairdphotos.com "Aspen Tree Fall Yellow Color off Conway Summit"

Tags: Swine Ultrasound, Bovine ultrasound, ultrasound training, Veterinary Business, veterinary portable ultrasound, portable veterinary ultrasound, portable bovine ultrasound

Are You Pregnancy Checking Using A Portable Ultrasound This Fall?

Posted by Jim Turner on Thu, Sep 05, 2013 @ 09:53 AM

pregnancy checking your herdI am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet.  We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market.  In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments.  Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.

In a recent article produced by Dave Sparks, DVM of the Oklahoma State University Extension, he brings up why food animal veterinarians should be pregnancy checking their herds now instead of waiting later.  His points I want to highlight include the following:

  • Far too many small to midsized cattle producers are saving pennies by not pregnancy testing while wasting dollars by not knowing which cows are open.

  • The old standby for pregnancy checking is rectal palpation.  In this procedure the veterinarian enters through the rectum and palpates the reproductive tract through the rectal wall.

  • Ultrasound will detect earlier pregnancies than most operators can detect confidently by rectal palpation and also may show pathological conditions that rectal palpation may miss. (emphasis added)

  • A disadvantage is that it will take several days to be notified of the results so you probably will need to re-gather the cows to sort off the open ones.  Another disadvantage is that it only tells you if the cow is pregnant or open and gives no indication of how far along the pregnancy is.  Rectal palpation and ultrasound will indicate fairly closely what stage of pregnancy the cow is in. (emphasis added)

For obvious reasons we would love all producers to be pregnancy checking their herds using the ultrasound method instead of using either the palpation method or using the blood test method.

Addressing each point above I can say that the first of his points is a common sense approach to handling your herd.  Anytime you are not pregnancy checking your herd, you are rolling the dice as to whether your cows are open. Spending money on cows that are open and will not be producing a return on investment is a gamble. I should point out however that it is a cost and one that has to be weighed with all the other factors of managing the herd for the best return.

Ibex® Customizable Extention (I.C.E.)In point two, I thought it important that we address the idea that rectal palpation has a very similar procedure to ultrasound.  An ultrasound has the same rectal entry point that requires a veterinarian to check using their arm, but by using the Ibex® Customizable Extension (I.C.E.) handle, an "arm free" accessory, the procedure could be less invasive. The veterinarian saves wear and tear on the cow and more importantly perhaps, their arm.

In the third idea I have added some emphasis on the point that ultrasound shows some fairly significant differences to rectal palpation that are very important.  An example of a difference would be whether the fetus is a viable fetus. There are many chances to misdiagnose a pregnant cow using palpation when palpation or feeling a viable fetus is not usually possible by just feel. It is tough to feel a heartbeat.  Other abnormalities of a fetus, that may not be seen from palpation and only on ultrasound, may be missed and the pregnancy may turn out to be incorrect. In this instance seeing is believing.

In the final point, I have added emphasis to the idea that blood testing cows appears to be a cumbersome and time consuming process.  Time is not always the friend of the producer and something that needs to be weighed into the herd management plan.  The last emphasis in the final point is on the idea that blood testing cannot show at what stage the pregnancy is in or the gestation of the cow. This may be an important factor in the management of the herd. And it should also be noted that blood testing cows does not take into account false positives of cows that may have a fetus that is not viable or has an abnormality.  This is something that needs to be addressed in the decision making process.

It appears that Dr. Sparks would have us believe that using ultrasound for pregnancy checking cows is cost prohibitive to the producers and that this method might be too expensive hurting the bottom line for the management of the herd.  It was pointed out that regions and pricing varies, and we have not collected enough data to make a pronouncement of the costs involved in any of the processes mentioned. This is something that veterinarians and their clients should discuss.  It may be that palpation and ultrasound are about the same price, making more sense to go with ultrasound. The cost of blood testing appears to be less but by the time you add all the added process and the cost of shipping and waiting, I think it is a costly and not an exact process with a good return on investment. Until blood testing is more of a contemporary test providing real time results it does not seem like the best choice.

Our recent campaign is to help veterinarians and their practice. To us this makes perfect sense.  We would love to have you contact us to determine if buying an ultrasound makes sense for you and your practice. Right now in the month of September we have a program that allows you to buy an Ibex® Portable Ultrasound at never before seen prices.  If you are a producer, ask your veterinarian to use ultrasound on your herd. We want to help the veterinarian but we also want to help you!

Let us know, are you performing ultrasound, blood testing or palpating your herd?  Are you pregnancy checking your herd this fall?  If not, you might want to explore the opportunity to succeed.


Get Your Special September  Pricing on the Ibex NOW!

Tags: cow ultrasound, Bovine ultrasound, Veterinary Business, veterinary practice tips, beef cattle ultrasound, beef cow ultrasound, Arms free bovine ultrasound, beef heifer ultrasound, herd management, veterinary business marketing

For The Portable Ultrasound Business Customer Feedback Is King

Posted by Jim Turner on Wed, Sep 04, 2013 @ 08:50 AM

customersatisfactionIt may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary.  It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously.  It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.

A good example of this was seen in our recent annual Management Review Meetings (MRM). MRM meetings take place each year with each department participating in the E.I. Medical Imaging family.  This was my first time attending the meetings and I had no idea what to expect.  I was merely going to attend with eyes wide open to see what I might learn from the process and provide feedback myself where I thought it might help.

As I opened my 100+ page booklet of charts, graphs, company literature and information, one of the sections caught my attention, "Customer Feedback".  As a head of the marketing department this was right in my kitchen and something I wanted to pay close attention to as we studied through section after section on each department and their responsibilities. After going through quality assurance, sales, service, product inspections, safety and many other facets of the management review we finally came to the largest section of the book, Customer Feedback.

Fortunately, we don't have many complaints that we have lodged in the previous 12 months, but I can assure you that any complaint received is looked at by each department, and a response or corrective action is taken.  We also want to respond to the customer and their complaint quickly and we handle each to our best ability for complete satisfaction.

We log any customer feedback, both good and poor, into a database and review those regularly.  We send out a customer satisfaction survey to each of our new customers quarterly and they can provide information about their experience with the product and our company.  We listen to customer feedback on the social networks, we hear about it in blog postings and we even pay attention to forums and other places online. If you are talking about the Ibex® or any of the products in our company, we are listening.

At a recent trade show a customer wanted to voice their complaint about an accessory that accompanies our Ibex® Portable Ultrasound system.  They specifically wanted us to know that the carry case their Ibex® Pro arrived with was substandard in their case.  We took immediate corrective action and provided with what we felt was the appropriate response by providing a replacement case to that customer.

We take each piece of feedback and handle each individually, be it a complaint or in many cases we also review customer testimonials.  Recently we received a few praises from those that have been using and implementing their new Ibex® Portable Ultrasound System in their veterinary practice.

Take a moment and fill out your survey and return it if you are a new customer.  We want to hear what you think.  If you have any feedback at all, please let us know.  We feel our customer service is legendary and we aim to continue that level of service.  If you have something you want us to know right now, feel free to comment here, send us the info in a tweet or follow us on Facebook and let us know your thoughts there. As always you can contact us and let us know about your feedback.


Get Your Special September  Pricing on the Ibex NOW!

Tags: durable ultrasound, Bovine ultrasound, E.I. Medical Imaging, Equine Ultrasound, Customer Service, portable ultrasound, Ibex Ultrasound, ei medical distributor, e i medical, Customer Feedback

How I Spent My Summer Vacation Away From E.I. Medical Imaging

Posted by Jim Turner on Wed, Jul 31, 2013 @ 10:44 AM

Disney Magic KingdomLast week my family and I made the trip from Colorado to Orlando, Florida.  The 6 of us have spent 2 years planning and saving our pennies to make a memorable trip to Disney, and Universal Studios, and a day at the beach.  It was everything we had hoped for and more. 

The interesting notation to our trip was the fact that I began as the Director of Marketing here at E.I. Medical Imaging subsequent to our plans, and the company graciously allowed me to take the trip in spite of only being employed here for 2 months.  The trip for me had taken on a whole new look and feel.  After having been chastised for looking at my work emails and touching base a couple of times while on vacation for the first couple of days, I was finally able to unplug and actually relax knowing that my absence was not going to ruin a company that has clearly been able to prosper for 29 years without me helping with their marketing.

My wife's goal was to see an alligator in the wild and my kids were just excited to see their "dreams come true" and to enjoy the Disney and Florida experience.  I saw things a little differently through my windshield. My wife was able to see her alligator, although it turned out it was on a plate and deep fried with a dipping sauce.  My kids are still talking about that fast ride, that awesome time at the beach and all that sun and fun at our hotel pool. I was busy looking for beef cattle and wanting to see if there was a dairy nearby and when visiting Animal Kingdom all I could wonder is how veterinarians at the park were using ultrasound on the park animals.  Like I said, my perspective had changed somewhat. 

watusi cattleWe were thrilled to see manatees and sharks and turtles and many other animals.  I was in awe at the Watusi cattle we were able to see and wondered if there was a local herd I could see and ask if they were using a portable ultrasound system with their herd.  Do you see a pattern here? I was able to see a beef cattle herd on our drive to the beach and wondered if the heat was changing their grazing patterns and whether the weather and rainy conditions were providing them the best or optimal feed.  To say the least, this job has changed my perspective on a number of things.

Our next family vacation will be as exciting I hope as we plan a trip to Hawaii.  It may be another couple of years to accomplish that goal but I know I will already be interested to see how E.I. Medical Imaging can market to the local veterinarians and livestock producers on the islands.  I can follow along with the Hawaii Beef folks to get a taste of what to expect when I get there.

What have you done this summer?  If you have anything to share, I would love to find out what you did on your vacation.

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound

We Provide Ibex® Equipment for Saint Louis Zoo Research Project

Posted by Jim Turner on Mon, Jul 01, 2013 @ 08:46 AM

Loveland, CO July 1, 2013 - E.I. Medical Imaging (“EIMI”) is proud to announce it will be assisting the Saint Louis Zoo’s Institute for Conservation Medicine and Dr. Sharon Deem, and her research partners, in a study entitled "How Environment, Physiology and Life History Interact to Determine Pattern in Animal Migration." Dr. Deem’s work will take place this summer in the Galapagos Islands. The study is one of the investigations within the giant tortoise program led by Dr. Stephen Blake. The giant tortoise program was developed to assist the Galapagos National Park (GNP) to effectively conserve giant Galapagos tortoises by conducting cutting edge applied science and to develop an inspirational tortoise-based outreach and education program.

EIMI will be providing portable ultrasound equipment for the project and its team to use in the field to allow them to better perform health evaluations and determine the reproductive status of females within their study. The team will be provided an Ibex® Pro ultrasound system as well as of Insite2 headset, 2 transducers for their special use and an extra battery to take with them on their trip. The cost of the entire package on loan to the Saint Louis Zoo for the coming months is in excess of $23,000US.

President of EIMI, Chas Maloy was excited about the project and has always been the first to step up and contribute in any way possible to help many zoos, conservation groups and researchers with their needs in the field. “Many nonprofits cannot afford to do the research necessary without the help of corporate and individual assistance. I have always felt a responsibility for myself and for EIMI to be a part of this much needed contribution to those programs,” said Maloy. “The work Drs. Deem, Blake, and co-investigators are performing is critical for the tortoise and other endangered species and wildlife. I admire people like Dr. Deem and I applaud her work and the research she is accomplishing.”

A wildlife veterinarian and epidemiologist at the Saint Louis Zoo, Dr. Sharon Deem is a leader in conservation medicine. She holds a DVM from the Virginia-Maryland Regional College of Veterinary Medicine and a PhD from the University of Florida. She completed a three-year zoo and wildlife medicine residency at the University of Florida and is board-certified in the American College of Zoological Medicine. Before joining the Saint Louis Zoo, Dr. Deem worked for the Wildlife Conservation Society and Smithsonian National Zoo and lived and worked in the Galapagos for three years as the veterinary epidemiologist for the Saint Louis Zoo's WildCare Institute Center for Avian Health in the Galapagos. To address the challenges associated with the growing interconnections between the health of humans and the animal kingdom, the Saint Louis Zoo established the Institute for Conservation Medicine in 2011.

Dr. Deem brings years of experience to the Institute from her work with both zoo and field-based conservation medicine projects. Dr. Deem states, “Through the Zoo's Institute for Conservation Medicine, we are analyzing the link between the health of wildlife, humans and ecosystems to better understand and manage the diseases that threaten the conservation of wildlife species, human public health and ecosystem function.”

About The Galapagos Tortoise Conservation and Health Project:

SaintLouisZooThe Institute for Conservation Medicine is a co-investigating partner on a NSF funded grant entitled "How Environment, Physiology and Life History Interact to Determine Pattern in Animal Migration." You can learn more about this study and Galapagos tortoise conservation and health issues at www.gianttortoise.org. The overall goal of the giant tortoise program is to assist the Galapagos National Park (GNP) to effectively conserve giant Galapagos tortoises by conducting cutting edge applied science and developing an inspirational tortoise-based outreach and education program.

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Tags: Bovine ultrasound, E.I. Medical Imaging, portable ultrasound wildlife research, E I Medical press release, best portable ultrasound

Palpation vs. Ultrasound: Use Common Sense Economics

Posted by Mia Varra on Thu, Jun 13, 2013 @ 12:05 PM

bovine ultrasound heifer

It is summer time here in Nebraska and we recently began our breeding season, but I took some time to check out some of the latest industry publications that have piled up on my desk and ran across an article last week prepared by Oklahoma State University Extension titled, “Preg” check and cull replacement heifers early. After reading through the article I had to take a moment of time to put down some of my thoughts and opinions on the subject. I am disappointed when I read these articles as they seem outdated, old fashioned and behind the times. My opinion here carries with it some bias obviously, as I work here at E.I. Medical Imaging and I see portable ultrasound as progressive and cutting edge technique for ranchers and veterinarians practicing in the beef producer industry.

The article identified some basic and important points about the importance of culling heifers in a beef production process but I believe they are behind the times and not using common sense where innovation and technology can be used in management decisions. Using a different approach and more innovative technique will have even greater impact on saving money and running a more profitable cattle business! Looking at the article is specifically states:

“As the bulls are being removed from the replacement heifers, this would be an ideal time to call and make arrangements with your local veterinarian to have those heifers evaluated for pregnancy in about 60 days. In two months, experienced palpaters should have no difficulty identifying which heifers are pregnant and which heifers are not pregnant (open). Those heifers that are determined to be "open" after this breeding season, should be strong candidates for culling. Culling these heifers immediately after pregnancy checking serves three very economically valuable purposes.”

I would present another option using the technology and innovation of a portable ultrasound used by either the beef producer or by the practicing veterinarian. Their 60 day evaluation is not efficient and does not provide the best situation for heard management. Pregnancy evaluation can be done using ultrasound at 30 days post breeding. Using this preferred method over the referenced method means saving a month of feed by managing or culling the open heifer 30 days earlier. This is the best return on your investment or the other ROI, return on innovation. Using this technique of scanning with an ultrasound 30 days EARLIER than the referenced old fashion technique of arm palpation at 60 days provides cost savings of 30 days per head can be summed up depending on your region and yearly fluctuations of costs. As a simple example of today’s figures you can easily calculate an average of $2-$4/day of feed cost saved. Using the figure of 1000 head at a savings of $4/day with 10% open would be $12K saved in using ultrasound 30 days sooner than palpation!

Other areas that can be discussed using this more progressive and innovative technique of using ultrasound over the older practice of palpating your herd in your herd management are the extra benefits of detecting twins, fetal sexing and viable heat beat to name a few and there are many other management benefits. I am disappointed that this out-of-date information is coming from a university organization that should be publishing the most current and progressive information for our industry. In today’s beef industry we can use technology advances like portable bovine ultrasound to make a real difference in management and profit.


Written by: Mia Varra, E.I. Medical Imaging

Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: heifer ultrasound, benefits of ultrasound palpation, palpation compared to ultrasound, preg check beef heifers, Bovine ultrasound, Palpation vs. Ultrasound, beef heifer ultrasound

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