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E.I. Medical Imaging Portable Ultrasound Solution Blog

AAEP Recap and Last Chance For Holiday Portable Ultrasound Special!

Posted by Jim Turner on Wed, Dec 11, 2013 @ 10:20 AM


This was my first time at the American Association of Equine Practitioners or AAEP and I was not sure what to expect other than I knew this would be a great location for the show at the Gaylord Opryland Hotel in the heart of the country music scene in Nashville, Tennessee. We had such a great time and it was such a success we decided to make sure to book our booth for next year's show in Salt Lake City, Utah. If we missed you this year, we would love to see you at the trade show in 2014.

If we didn't miss you and you were one of the fortunate new customers to join the E.I. Medical Imaging family, WELCOME!  We had many people take advantage of the AAEP Special Ibex® ProE Package.  Those that did purchase a system, we are shipping your portable ultrasound out this week and you will have them very shortly and we hope you enjoy the deal you received.  The price we had for the AAEP Trade Show will not be coming around again for a very long time.

Ibex® Holiday SpecialIf you missed the AAEP in Nashville and the special we gave all the attendees at the show, don't despair, we have a great Holiday Special waiting just for you! We have heard many disappointed stories of those that missed the September Special and the incredible pricing we had for our inventory reduction sale.  If you were  not able to capitalize on the special in September, now is the time to get your portable ultrasound before the end of 2013.  We are offering a very similar price package for our Holiday Special!  The catch in this case is we will return to our regular pricing after Friday, December 13, 2013.  Now is the time to contact us or reach out to your salesperson to get the deal.  If we get your signed purchase agreement by purchasing on the Friday, we will make sure you have your system in use for 2013! More on the tax benefits of buying in 2013 in our next post!  We have special financing available domestically for those wanting to finance their purchase and we can get you up and running with a portable ultrasound in just a few days!

I wanted to thank everyone I had a chance to meet in Nashville!  It was truly an amazing experience.  We had a number of our distributors present during the show and we even signed on a new distributor in Colombia.  I'll provide the details of this new distributor soon!


Sign Up Here For A Great 2013 Holiday Special

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, Holiday Sale, AAEP, Equine Portable Ultrasound, Trade Show Package

E.I. Medical Imaging Heads To Nashville To Attend AAEP

Posted by Jim Turner on Fri, Dec 06, 2013 @ 02:30 PM

We are headed to to the great state of Tennessee for the American Association of Equine Practitioners for their annual conference and trade show taking place from December 7, 2013 to December 11, 2013 in Nashville.  The show is described as:

AAEPThe AAEP is the world’s largest professional organization dedicated to equine veterinary medicine and is a leading medical authority on the health and welfare of the horse. From pleasure horses to elite equine athletes, the AAEP and its nearly 10,000 members work to raise the standard of horse health for all breeds and disciplines.

We are very pleased to attending the equine practitioners show again this year and we are looking forward to being at the Gaylord Hotel in Nashville. We are especially pleased to be joining all the equine practitioners from around the country to show them our products and offer them a very special AAEP price on a new Ibex® Portable Ultrasound System.

For all the equine practitioners in attendance at the AAEP show in Nashville we are offering a special price on a package we put together especially for the show.

We have combined our holiday offer and our special offer to those attending the AAEP for a amazing savings on the IBEX® ProE!  Not only can you get significant savings on our Ibex® Pro and the Ibex® Lite through December 13, 2013 on the holiday offer, but we are offering special savings on the Ibex® ProE (Pro Equine) package for all in attendance at the AAEP trade show from December 8-10, 2013.

The Sale on our Ibex® ProE starts when the trade show floor opens and ends on the last day of the trade show December 10, 2013.

We are offering this only to those in attendance at the show. We are not offering this special package savings to anyone else. Be one of the fortunate recipients of this amazing package deal.

In order for you to get your Ibex® ProE package you must be present at the AAEP trade show and we will provide you the pricing at the trade show booth.  If you want to know the pricing, we will let you know at our booth at #1606 and you can sign your purchase contract.

We are very excited to offer these prices and package deals! There is no obligation to get your special price quote from a sales representative on the holiday special pricing so fill out the form today but you must be present at the show to get the significant savings on the Ibex® ProE Portable Ultrasound Package!

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, AAEP, Equine Portable Ultrasound, Trade Show Package

How Often Should My Veterinarian Ultrasound My Pregnant Broodmare?

Posted by Mia Varra on Tue, May 21, 2013 @ 03:10 PM

ultrasound mare

Written by: Dr. Erika Wierman, E.I. Medical Imaging

How Often Should Your Veterinarian Ultrasound Your Pregnant Broodmare?

So you've decided to breed your mare! This can be a very exciting time, but it can be overwhelming as well. The process is at times frustrating if you encounter fertility issues, and can be expensive even when everything goes perfectly. Once your mare is bred, routine ultrasound exams should be scheduled. The following is a list of exams that your veterinarian may wish to conduct:

14 day equine ultrasound

14 Day Equine Ultrasound taken with the Ibex® Portable Ultrasound

1.) 14 day Equine Ultrasound - Two weeks post ovulation will be your mare's first pregnancy check. At this point the embryonic vesicle will look like nothing more than a small (~1.5cm) fluid-filled round structure in the uterus. The purpose of this exam is essentially two fold; it confirms pregnancy and allows for early identification of twins. In the first couple weeks of pregnancy, the embryo is moving, unattached, throughout the uterus. Approximately 17 days post-ovulation, it implants into the uterine lining, where it will grow to term. Therefore, it is important that twins be identified prior to the 17th day so that they can be manually separated and one of them terminated (mares are rarely able to carry twins to term, so most often one is sacrificed early to give the other the best chance at survival). If twins are identified after implantation occurs, reduction can become more difficult for the veterinarian and may put the other embryo at risk as well.

2.) 21 day Equine Ultrasound - Because most pregnancy loss occurs early in a mare's gestation, a 3-week pregnancy check can be very useful in identifying embryos that are not developing normally. During this exam, the veterinarian will likely measure the embryo and evaluate the appearance of the fluid within it to determine how viable the pregnancy looks. In the thoroughbred industry, for example, when early foals are preferred and the goal is to have a mare pregnant as early as possible, these frequent exams allow the veterinarian to closely monitor the success of the pregnancy.

28 day equine ultrasound

 28 Day Equine Ultrasound

3.) 28 day Equine Ultrasound - At four weeks post-ovulation, a recognizable fetus and fetal membranes are visible. Most importantly, a heart beat can be seen. This is an important milestone; a strong heart beat (along with normal size and fluid characteristics) is a good indicator that a pregnancy is healthy. This exam may be variable; it may be done as early as 25 days or late as 35 days.

4.) 45 day Equine Ultrasound - By about 40 days of pregnancy, structures called "endometrial cups" have formed in the placental attachment to the uterus. These structures secrete hormones that stimulate the ovaries to produce progesterone in order to maintain the pregnancy. Even if the pregnancy is lost after this point, the endometrial cups will remain and the mare will not return to a normal estrous cycle until they are sloughed at about 120 days. Therefore, this exam lets the veterinarian know that all is well at this critical point. A pregnancy that looks questionable at an earlier exam may be terminated prior to 40 days in order to ensure that the mare can be brought back into season and rebred.

5.) 60 day Equine Ultrasound - Fetal gender determination ("fetal sexing") is a service that is rapidly increasing in demand. A veterinarian skilled in this technique can identify the gender of a fetus with remarkable accuracy at approximately 60 days gestation.

Many veterinarians like to do a "fall check" between 90 and 180 days; this generally involves rectal palpation of the uterus and/or ballotment of the fetus (this is essentially a gentle bouncing of the uterus during rectal palpation. The fetus can be detected as it floats up and down in the fluid-filled uterus). Rectal ultrasound is not generally done at this point, as the fetus is deep enough in the abdomen that it is often not visualized. A couple of exceptions can be made; a mare that is at risk of placentitis might be examined with rectal ultrasound to evaluate the placental attachments, and trans-abdominal ultrasonography may be used to evaluate a pregnancy that is too late-term to visualize rectally.

There may be considerable variation in these exams depending upon the practitioner, the mare involved, and the importance placed on the timing of the pregnancy. Talk with your veterinarian about the frequency of exams that he or she recommends for your mare.

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Tags: veterinary ultrasound, equine pregnancy ultrasound, horse ultrasound, mare ultrasound, how many ultrasounds

Veterinary Practice Tips; Should You Send an E-Newsletter?

Posted by Mia Varra on Thu, May 02, 2013 @ 08:45 AM

written by: Susan Hoffman

Should You Send an E-Newsletter to Your Clients?

veterinary eNewsletter ultrasound

In a word, YES! That is, if you’re committed to publishing content your clients will want to read, so they don’t look upon your newsletter as just another piece of junk-mail. You should commit to distribution on a regular basis, too—monthly or quarterly—because while “content is king, frequency is queen,” as the saying goes.


Set Goals

Think of what you want your newsletter to accomplish. Do you want to announce new practice services, personnel or equipment? Do you need to remind your clientele it’s time for annual vaccines or exams? Are you running any seasonal specials and want to offer a limited-time coupon? Is there any “buzz” about a new equine health threat in your region that you want to address? A good rule of thumb for newsletters—printed or electronic—is to create content your readers will see as practical, timely and useful.

For example: You want to promote your new equine ultrasound equipment.

equine vet enewsletter

• In ad, you might focus on the equipment’s features and benefits, and include a picture of the ultrasound apparatus.

Equine ultrasound, mare pregnancy ultrasound

• In a newsletter, you could recap a short, problem–solution case study demonstrating how the equine ultrasound equipment helped a client, and include a picture of the apparatus in use. You could encourage your clients to contact you if they ever have a similar issue with their horse and how this ultrasound technology helps you deliver better service to them. You could also include a hyperlink to an online, informative video.

See the difference? The e-newsletter may be a bit of an advertisement in sheep’s clothing, but if it honestly contains relevant news and information your clients can use, they’ll look forward to reading every word and viewing the photos or videos. They’ll appreciate your efforts to help educate them. You’ll really pique their interest if you ask them for feedback. What a relationship-builder!

Design and Distribution

E-newsletters need to be inviting to the eye on any typical desktop computer, iPad or even a Smartphone. They should also be consistent with your other marketing and communications pieces, to support your practice’s “brand.” If you don’t have a creative resource in your practice who handles design for you, there are preformatted and customizable templates a-plenty available through the major e-newsletter design and distribution businesses like Constant Contact. Simply Google the words “e-newsletter design” and you’ll see lots of affordable options. These companies also offer metrics reports so you can see which clients accessed your e-newsletter, clicked through to your website, etc. Of course, you’ll need to provide these services with an up-to-date email client list, so your fist step, even before creating your e-newsletter, should be to contact every client to make sure you have their current contact information.


Click Here it sign up for the E.I. Medical Imaging eNewsletter

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Tags: Equine enewsletter, veterinary enewsletter, tips to writing a veterinary enewsletter, veterinary ultrasound, horse ultrasound, mare ultrasound, Equine Ultrasound

Three Methods to Improve your Broodmare Ultrasound

Posted by Mia Varra on Wed, Nov 09, 2011 @ 03:54 PM

By Dr. Erika Wierman DVM, E.I. Medical Imaging

Equine portable ultrasound, mare ultrasound

 Three Methods to Improve your Broodmare Ultrasound:

1.)  Obtain the best image possible.  Take the time to completely evacuate the rectum, and use plenty of lube for contact.  If your ultrasound system provides variable frequency transducers, remember to operate at the highest frequency that still allows you enough depth to visualize all the pertinent structures; this will optimize the resolution of your image!  You’ll acquire a higher quality (and larger!) ovary image scanning at 6cm than you will at 12cm.  In addition, become familiar with your equipment; experiment with gain, contrast, and persistence in order to achieve the image that you desire.

2.) Develop a system and be consistent.  For example, if you tend to start at the left ovary, be sure to visualize the entire left horn, the uterine bifurcation, and the entire right horn as you make your way to the right ovary.  On your way out, sweep from side to side, feeling confident that you have observed the entire body of the uterus.  Don’t get in the habit of locating a pregnancy and aborting the rest of the exam; you can only confidently rule out twins or pathology if you know that you have carefully inspected the entire reproductive tract.

3.) Take necessary measures to stay safe.  Maiden mares in particular can be extremely tense during a rectal exam, which can be dangerous for everyone involved.  In addition to the threat posed to your own safety, a mare who moves excessively and has increased muscle tone is at higher risk of rectal perforation.  Don’t be afraid to use sedatives to quiet an anxious mare, or a spasmolytic such as Buscopan to reduce smooth muscle contractions and facilitate palpation.  The image you achieve will be more diagnostic, and both you and the horse will be under less stress.


Learn more about the IBEX ultrasound at the AAEP 2011 Booth #6082

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Tags: horse ultrasound, mare ultrasound, Equine Ultrasound, broodmare ultrasound

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