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E.I. Medical Imaging Portable Ultrasound Solution Blog

AAEP Recap and Last Chance For Holiday Portable Ultrasound Special!

Posted by Jim Turner on Wed, Dec 11, 2013 @ 10:20 AM


This was my first time at the American Association of Equine Practitioners or AAEP and I was not sure what to expect other than I knew this would be a great location for the show at the Gaylord Opryland Hotel in the heart of the country music scene in Nashville, Tennessee. We had such a great time and it was such a success we decided to make sure to book our booth for next year's show in Salt Lake City, Utah. If we missed you this year, we would love to see you at the trade show in 2014.

If we didn't miss you and you were one of the fortunate new customers to join the E.I. Medical Imaging family, WELCOME!  We had many people take advantage of the AAEP Special Ibex® ProE Package.  Those that did purchase a system, we are shipping your portable ultrasound out this week and you will have them very shortly and we hope you enjoy the deal you received.  The price we had for the AAEP Trade Show will not be coming around again for a very long time.

Ibex® Holiday SpecialIf you missed the AAEP in Nashville and the special we gave all the attendees at the show, don't despair, we have a great Holiday Special waiting just for you! We have heard many disappointed stories of those that missed the September Special and the incredible pricing we had for our inventory reduction sale.  If you were  not able to capitalize on the special in September, now is the time to get your portable ultrasound before the end of 2013.  We are offering a very similar price package for our Holiday Special!  The catch in this case is we will return to our regular pricing after Friday, December 13, 2013.  Now is the time to contact us or reach out to your salesperson to get the deal.  If we get your signed purchase agreement by purchasing on the Friday, we will make sure you have your system in use for 2013! More on the tax benefits of buying in 2013 in our next post!  We have special financing available domestically for those wanting to finance their purchase and we can get you up and running with a portable ultrasound in just a few days!

I wanted to thank everyone I had a chance to meet in Nashville!  It was truly an amazing experience.  We had a number of our distributors present during the show and we even signed on a new distributor in Colombia.  I'll provide the details of this new distributor soon!


Sign Up Here For A Great 2013 Holiday Special

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, Holiday Sale, AAEP, Equine Portable Ultrasound, Trade Show Package

E.I. Medical Imaging Heads To Nashville To Attend AAEP

Posted by Jim Turner on Fri, Dec 06, 2013 @ 02:30 PM

We are headed to to the great state of Tennessee for the American Association of Equine Practitioners for their annual conference and trade show taking place from December 7, 2013 to December 11, 2013 in Nashville.  The show is described as:

AAEPThe AAEP is the world’s largest professional organization dedicated to equine veterinary medicine and is a leading medical authority on the health and welfare of the horse. From pleasure horses to elite equine athletes, the AAEP and its nearly 10,000 members work to raise the standard of horse health for all breeds and disciplines.

We are very pleased to attending the equine practitioners show again this year and we are looking forward to being at the Gaylord Hotel in Nashville. We are especially pleased to be joining all the equine practitioners from around the country to show them our products and offer them a very special AAEP price on a new Ibex® Portable Ultrasound System.

For all the equine practitioners in attendance at the AAEP show in Nashville we are offering a special price on a package we put together especially for the show.

We have combined our holiday offer and our special offer to those attending the AAEP for a amazing savings on the IBEX® ProE!  Not only can you get significant savings on our Ibex® Pro and the Ibex® Lite through December 13, 2013 on the holiday offer, but we are offering special savings on the Ibex® ProE (Pro Equine) package for all in attendance at the AAEP trade show from December 8-10, 2013.

The Sale on our Ibex® ProE starts when the trade show floor opens and ends on the last day of the trade show December 10, 2013.

We are offering this only to those in attendance at the show. We are not offering this special package savings to anyone else. Be one of the fortunate recipients of this amazing package deal.

In order for you to get your Ibex® ProE package you must be present at the AAEP trade show and we will provide you the pricing at the trade show booth.  If you want to know the pricing, we will let you know at our booth at #1606 and you can sign your purchase contract.

We are very excited to offer these prices and package deals! There is no obligation to get your special price quote from a sales representative on the holiday special pricing so fill out the form today but you must be present at the show to get the significant savings on the Ibex® ProE Portable Ultrasound Package!

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, AAEP, Equine Portable Ultrasound, Trade Show Package

How Vets Should Explain Ultrasound Images to Their Equine Clients

Posted by Mia Varra on Mon, Jul 22, 2013 @ 04:00 AM

 By: Susan Hoffman

“What am I Seeing?” Explaining an Ultrasound Image to Your Equine Clients

equine ultrasound pregnant

As an equine veterinarian, you’re trained to understand what you see on an ultrasound machine, but your equine client may be baffled by the images. They may not even know what ultrasound imaging actually is or does, or its value as a diagnostic tool. We asked E. I. Medical Imaging’s Dr. Erika Wierman for some tips about explaining ultrasound images to horse owners.

Tell your client what ultrasound is and how it works.

In a nutshell, ultrasound machines use sound waves to produce images. So, tell your client the technology relies on painless, noninvasive, high frequency sound waves which are inaudible to the human ear and harmless to their horse. As the sound passes through their horse’s body, assure your client it causes no unpleasant sensation, but it does produce echoes that can identify the distance, size, and shape of internal organs and tissues.

Explain why ultrasound imaging is a good diagnostic tool.

Your client may know that performing an ultrasound is “de rigueur” during a mare’s pregnancy, but he may not be sure exactly why! Let him know ultrasound scans are the best way to confirm if his mare is pregnant and to see if her fetus is developing properly. You can also let your client know that ultrasound machines reveal potentially dangerous situations such as multiple fetuses or abnormalities in the uterus that aren’t identifiable with palpation alone.

Black and white sheds light.

How to read ultrasound
In our Technicolor world, your client might be surprised to see that ultrasound images are in shades of black, white and gray. You are comfortable with this monochromatic visual, but the typical horse owner may be skeptical about contemporary technology that isn’t using full, living color!  Tell him that light and dark are all you really need to see on the monitor, because the intensity of the returning signal translates into a level of brightness on the screen.  The more dense the tissue, the brighter the image; so fluid appears black, dense materials such as bladder stones appear bright white, and the internal organs and structures will appear varying shades of grey.  This baseline information will help your client to begin to understand what the ultrasound image means.

Use the “fruit analysis” to explain orientation.

How to explain ultrasound
Believe it or not, a simple orange is a great visualization aid for explaining how an ultrasound machine’s transducer works. Ask your client to think about an orange sliced from stem to navel; then sliced horizontally across the diameter. The rings and segments look totally different depending upon the slicing orientation. Use this visualization technique to help your client understand by altering the placement of the ultrasound’s probe, you can “visually slice” the internal organs in whatever orientation you need to obtain the information you seek.

ibex ultrasound orange slice



ibex orange slice 2
Keep it simple.

Many horse owners have a keen interest in equine physiology and it’s safe to say that goes double for people who breed their mares. But, don’t mistake that fascination with any great depth of veterinary knowledge. You know how organisms function, but take care not to overwhelm your client with all the details. Instead, point out basic, recognizable structures such as the beating heart of a fetus, the unique shape of a kidney, or flecks of pus floating around in an abscess.

Create a keepsake.

What proud mama or papa doesn’t want to show ultrasound images of junior-in-the-making to absolutely everyone else they know?  The same goes for a lot of horse owners, especially those who simply can’t wait until next spring to see their new colt or filly born.  Your client will really appreciate a video loop, disc or printouts of images taken during his horse’s ultrasound procedure. Don’t hesitate to circle remarkable findings in red magic marker and provide a congratulatory note. You may be surprised how much your client cherishes the images!

veterinary ultrasound keepsake

Dr. Erika Wierman would love to talk to you more about how an Ibex Portable Ultrasound System can help you in your practice and how it can change the way you can service your clients and the patients they love.  For a free demonstration of what a portable ultrasound can do for your practice, contact us.


Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: explaining ultrasound images, equine pregnancy ultrasound, Equine Ultrasound, how to read an ultrasound image

How Often Should My Veterinarian Ultrasound My Pregnant Broodmare?

Posted by Mia Varra on Tue, May 21, 2013 @ 03:10 PM

ultrasound mare

Written by: Dr. Erika Wierman, E.I. Medical Imaging

How Often Should Your Veterinarian Ultrasound Your Pregnant Broodmare?

So you've decided to breed your mare! This can be a very exciting time, but it can be overwhelming as well. The process is at times frustrating if you encounter fertility issues, and can be expensive even when everything goes perfectly. Once your mare is bred, routine ultrasound exams should be scheduled. The following is a list of exams that your veterinarian may wish to conduct:

14 day equine ultrasound

14 Day Equine Ultrasound taken with the Ibex® Portable Ultrasound

1.) 14 day Equine Ultrasound - Two weeks post ovulation will be your mare's first pregnancy check. At this point the embryonic vesicle will look like nothing more than a small (~1.5cm) fluid-filled round structure in the uterus. The purpose of this exam is essentially two fold; it confirms pregnancy and allows for early identification of twins. In the first couple weeks of pregnancy, the embryo is moving, unattached, throughout the uterus. Approximately 17 days post-ovulation, it implants into the uterine lining, where it will grow to term. Therefore, it is important that twins be identified prior to the 17th day so that they can be manually separated and one of them terminated (mares are rarely able to carry twins to term, so most often one is sacrificed early to give the other the best chance at survival). If twins are identified after implantation occurs, reduction can become more difficult for the veterinarian and may put the other embryo at risk as well.

2.) 21 day Equine Ultrasound - Because most pregnancy loss occurs early in a mare's gestation, a 3-week pregnancy check can be very useful in identifying embryos that are not developing normally. During this exam, the veterinarian will likely measure the embryo and evaluate the appearance of the fluid within it to determine how viable the pregnancy looks. In the thoroughbred industry, for example, when early foals are preferred and the goal is to have a mare pregnant as early as possible, these frequent exams allow the veterinarian to closely monitor the success of the pregnancy.

28 day equine ultrasound

 28 Day Equine Ultrasound

3.) 28 day Equine Ultrasound - At four weeks post-ovulation, a recognizable fetus and fetal membranes are visible. Most importantly, a heart beat can be seen. This is an important milestone; a strong heart beat (along with normal size and fluid characteristics) is a good indicator that a pregnancy is healthy. This exam may be variable; it may be done as early as 25 days or late as 35 days.

4.) 45 day Equine Ultrasound - By about 40 days of pregnancy, structures called "endometrial cups" have formed in the placental attachment to the uterus. These structures secrete hormones that stimulate the ovaries to produce progesterone in order to maintain the pregnancy. Even if the pregnancy is lost after this point, the endometrial cups will remain and the mare will not return to a normal estrous cycle until they are sloughed at about 120 days. Therefore, this exam lets the veterinarian know that all is well at this critical point. A pregnancy that looks questionable at an earlier exam may be terminated prior to 40 days in order to ensure that the mare can be brought back into season and rebred.

5.) 60 day Equine Ultrasound - Fetal gender determination ("fetal sexing") is a service that is rapidly increasing in demand. A veterinarian skilled in this technique can identify the gender of a fetus with remarkable accuracy at approximately 60 days gestation.

Many veterinarians like to do a "fall check" between 90 and 180 days; this generally involves rectal palpation of the uterus and/or ballotment of the fetus (this is essentially a gentle bouncing of the uterus during rectal palpation. The fetus can be detected as it floats up and down in the fluid-filled uterus). Rectal ultrasound is not generally done at this point, as the fetus is deep enough in the abdomen that it is often not visualized. A couple of exceptions can be made; a mare that is at risk of placentitis might be examined with rectal ultrasound to evaluate the placental attachments, and trans-abdominal ultrasonography may be used to evaluate a pregnancy that is too late-term to visualize rectally.

There may be considerable variation in these exams depending upon the practitioner, the mare involved, and the importance placed on the timing of the pregnancy. Talk with your veterinarian about the frequency of exams that he or she recommends for your mare.

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Tags: veterinary ultrasound, equine pregnancy ultrasound, horse ultrasound, mare ultrasound, how many ultrasounds

Equine Reproduction Ultrasound Images

Posted by Mia Varra on Thu, Dec 01, 2011 @ 02:55 PM

 E.I. Medical Imaging had a great time seeing old friend and making new ones at the 2011 AAEP (American Association of Equine Practitioners) last week. We thought it would be fitting to post some equine ultrasound images.

 13 Day Equine Pregnancy


21 Day Equine Pregnancy


28 Day Equine Pregnancy


38 Day Equine



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Tags: portable equine ultrasound, equine pregnancy ultrasound

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