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E.I. Medical Imaging Portable Ultrasound Solution Blog

Graduate? Get Your Special Price On An Ibex® Portable Ultrasound

Posted by Jim Turner on Fri, Jun 13, 2014 @ 10:19 AM

diplomaAs I mentioned in my last blog post, June is National Dairy Month!  Many people in the dairy industry are celebrating with specials on their dairy products.  In fact, we are giving away a free battery with the purchase of a portable ultrasound system in the month of June.  June is also the month of many other celebrations including holidays like Father's Day and probably more importantly to the brand new veterinarians out there entering the world of veterinary medicine, its also a great month for Graduation!

According to the AAMVC, there are 30 schools or colleges of veterinary medicine (CVMs) in the U.S. and of those CVMs, nearly 3000 veterinarians graduate and start working in the veterinary world.  This may sound like a large number but as it states in their frequently asked questions, there are many areas and needs of animal welfare and sectors of that industry that are not being met.

Ibex® LiteWe want to offer a very special savings to those in the veterinary world and more specifically, new graduating veterinarians.  At E.I. Medical Imaging, if you contact us within six (6) months of your graduation, we will provide you with a special price on any of our Ibex® Portable Ultrasound Systems. This means you can begin your practice with the durable portable ultrasound system you need to be a successful practitioner.  We even have special financing programs for new graduates too!  If you want to find out more about our specials, we would love to speak to you. Contact us today to get your special price.

In addition to the the veterinary graduates themselves, if you are a veterinary practice or business and you intend to hire a new veterinary graduate, you too can contact us and get in on the savings. All you need to do is let us know you are hiring a new graduating veterinarian who may have graduated in the last 6 months!  Get in on the savings and get a new veterinarian and an Ibex® portable  ultrasound working for you and your practice today!

Click Here For A Free  Ibex® Portable Ultrasound Demo

Tags: E.I. Medical Imaging, Ibex®, Veterinary Business, portable ultrasound, veterinary practice, Veterinarian, June Dairy Month, Free Offer, Graduation

Dr. Paul Chard Discusses Benefits of Using Portable Ultrasound

Posted by Mia Varra on Mon, Jul 08, 2013 @ 01:35 PM

written by: Mia Varra

bovine ultrasound, cow ultrasound

I had the pleasure of visiting with my friend and beef veterinarian Dr. Paul Chard in Brush, Colorado today about why he invested in portable ultrasound and how he feels it helps his practice be more profitable and provide better services to his beef herd customers. 

Q. How long have you been using a portable ultrasound?


A. Since 2003


Q. Why did you first decide to add portable ultrasound to your bovine practice?


A. I recognized that there is a need for efficient and accurate early pregnancy diagnosis in beef cow-calf operations. I knew that portable ultrasound would be a fantastic practice builder and would greatly expand my capabilities as an ambulatory large animal vet.

Q. How many beef cows do you preg check every year?


A. Typically 10,000 to 15,000 and in spite of the decreasing US beef herd I have continued to do more and more ultrasound pregnancy exams each year.


Q. What are the main benefits of using ultrasound in a pregnancy diagnosis in a beef operation?


A.1. Early and accurate pregnancy diagnosis.

Faced with the current drought conditions and high feed costs, producers will see a great cost savings by removing open or late pregnant animals earlier. Feed and forage costs are absolutely the number one expense for beef producers in the US right now.


2. I am able to assess fetal viability with a great degree of accuracy.

There are several key items that I assess in every pregnancy that is early enough in gestation to reach the appropriate anatomy: fetal heartbeat, appearance of fluid surrounding the fetus, appearance of fetal membranes, overall appearance and echogenicity of the fetus and general anatomical correctness. I find abnormal pregnancies often enough to make it worth the effort. If we are able to remove these abnormal pregnancies from the herd, the producers is spared the cost of feeding a non-producing cow all fall and winter and potentially the costs associated with difficult birthing of a deformed calf. In herds that may be experiencing infectious causes of reproductive failures we are able to remove problem animals sooner and reduce exposure to the rest of the herd. Many of these fetal viability assessments are impossible with manual palpation.


3. In the last several years early pregnancy ultrasound has offered several marketing advantages for beef producers developing replacement heifers.

The greatest advantage has been seen when marketing the open heifers in late summer rather than winter. These open heifers generally sell as yearlings instead of heiferettes which always translates to a more valuable animal. Heifers that have been determined to be pregnant by ultrasound seem to be more desirable by most producers which also should translate to greater perceived value. Another marketing strategy for some more progressive heifer developers has been to sell heifers sorted in groups by ultrasound fetal sexing. Heifers pregnant with bull calves are more desirable to producers looking for a calf to market as a terminal animal. Heifers pregnant with heifers calves are more desirable to producers looking to quickly grow their cow herd by raising the greatest number of females that their operation can sustain.

4. Ultrasound is less invasive for the cattle and for the veterinarian as there is less uterine manipulation required than manual palpation.

I spend less time with my arm in the animals which translates to reduced chance of causing problems with the pregnancy and greatly reduces the wear and tear on my body. These benefits are greatly exaggerated when I am able to use the ICE extension and not even place my hand in the cattle. Hopefully I will be able to continue in my work with less pain and injury throughout my career thanks to this technology.

 

Here at E.I. Medical Imaging we want to help you with your veterinary practice.  Just like Dr. Chard, perhaps it is time for you to invest in your practice by purchasing an Ibex® Portable Ultrasound System in order to be more profitable, and provide services needed by your clients and patients. If you want to schedule a free demo of the system or if you w3ant to speak with a representative about how you can begin to be more profitable, please contact us.

Click Here For A Free  Ibex® Portable Ultrasound Demo

Tags: benefits of bovine ultrasound, E.I. Medical Imaging, Veterinary Business, veterinary practice, beef cattle ultrasound, preg check ultrasound

Veterinary Practice Business Tips; 5 Social Media Don’ts

Posted by Mia Varra on Wed, Nov 07, 2012 @ 01:52 PM

veterinary social media
By: Amanda Bertholf


Social media has become most veterinary clients’ dominant source of information, making it impossible for you to probably not to feel some sense of urgency to master how to use it. But in the rush to start posting content, you could make some critical mistakes. Here are tips for how to avoid the five common errors that small business make when it comes to social media, according to Nellie Akalp, the CEO of CorpNet, a legal document filing service for small businesses.



1. Don’t make a hard sell. This means no blatant promotional copy. No more than 10 percent of your status updates or tweets should be self-promotional. Use your medical expertise to build relationships and grow trust with your veterinary clients. This means answering questions, providing helpful information and serving as a trusted resource on topics such as veterinary ultrasound. These activities should ultimately grow your practice’s bottom line. Remember, social media shouldn’t replace all your other traditional marketing practices.

2. Don’t self-promote. Be gracious, genuinely interested in what others have to say and don’t dominate the conversation. Engage with clients and potential clients who post on your veterinary practice’s wall. Share great content from others in the industry. Ask questions and encourage participation. Sometimes it’s better to talk less and listen more.



3. Don’t try to be everywhere. You don’t need to be everywhere to do social media well. Instead, choose one or two of the most relevant and effective outlets for reaching your clients and focusing on those. A neglected social media presence will reflect poorly on your veterinary practice. So, it’s actually better to not have an account at all if you don’t have the time and resources to actively manage it.


4. Don’t overextend your budget. Creating giveaways and contests is one of the most effective ways to generate new likes and improve overall engagement with your clients. But small businesses often feel the pressure to offer flashy prizes. You don’t have to give away a bunch of iPads if that’s not what you can afford. Instead, consider giving away one of your practice’s services, like a nail trim or a wellness exam.



5. Don’t skimp on the time commitment. Social media requires constant commitment, from keeping content fresh to engaging your followers. Unless you consider your time—or your veterinary team members’ time—worthless, there’s a cost involved with social media. If it takes one team member approximately 10 hours a week to manage social media accounts, you can assign a hard cost to the effort.

 

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Tags: how to use social media in veterinary practice, how to use social media to promote business, veterinary practice

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