At E.I. Medical Imaging we get a number of questions about our product but we also get use case questions from many of our current customers and general questions from the public about bovine reproduction and other issues in our industry.  One recent conversation I wanted to share with you as many of you may have this question. I thought it would be good to share with all of our customers and potential users.  The question I will put forth first and the response to the question was written by our very own in house veterinarian, Dr. Erika Wierman. Dr. Wierman is heading up our education and training here at E.I. Medical Imaging and we will soon be launching more information about our program.  For now we will be happy to respond to questions like these:

Loveland, CO (I-Newswire) January 2, 2014 - E.I. Medical Imaging, a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of Biogenec as the newest authorized Ibex® distributor in Bogotá, Colombia. Biogenec is an experienced supplier of portable ultrasound machines in South America and has been involved in the veterinary market in that country.

With E.I. Medical Imaging partnering with Biogenec it continues to show their commitment to the South American continent and they further open up the market share for E.I. Medical Imaging in this part of the world. Company President, Chas Maloy states, "We are continuing our push to open up our presence and sales in South America and adding Sergio Gomez and his company in Colombia is a good decision for us." Biogenec provides embryo transfer, artificial insemination and in-vitro fertilization and now adds portable, durable veterinary ultrasound equipment to its offerings. These services are growing in Colombia and E.I. Medical wants to grow its product line in the area. This company has a strong presence in the veterinary services industry. They will handle all sales in Colombia and this is a great way to expand the products provided by E.I. Medical Imaging.

E.I. Medical Imaging is excited to welcome Biogenec to its trusted network of distributors. "We are extremely excited and proud to welcome Biogenec to our partner network," says Maloy.

Biogenec will be selling and distributing the Ibex® family of portable ultrasound systems to the veterinarian market and to livestock producers throughout the country. The addition of Biogenec continues a marked movement by EIMI to continue its rise in the global marketplace.

If you have questions, feel free to contact E.I. Medical Imaging at info@eimedical.com. If you want to reach the team at Biogenec they can be reached at their main offices in Bogotá or on their company website.

As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?"  Suffice it to say this is a question asked in any business setting and for any department.  The same can be said for veterinarians and livestock producers.  As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system?  We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers.  In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.

September is nearly a memory now being the last day of the month. It reminds of song lyrics from The Brothers Four in "Try To Remember":

Try to remember the kind of September
When life was slow and oh, so mellow.
Try to remember the kind of September
When grass was green and grain was yellow.

I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet.  We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market.  In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments.  Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.

It may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary.  It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously.  It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.