By: Amanda Bertholf
Recent Posts
Veterinary Interns and Internships - Part 1
Interns and Internships are Vital for Personal Growth and Practice Caseload
No Limits To Portable Ultrasound; Mule Deer Ultrasound
Nothing tests the portability of a truely rugged and mobile animal ultrasound as scanning deer in the wild. Julia Burco, Oregon Dept of Fish and Wildlife just shared these wonderful images from a recent adventure with the IBEX Pro ultrasound.
Pricing Animal Ultrasound Services In A Slow Economy
By: Amanda Bertholf
When your veterinary practice’s revenue is down—and maybe you still haven’t recovered from the recession—it can be all too tempting to lower your prices on the services you offer, like veterinary ultrasound. But there’s a fine line to walk when it comes to pricing your services. The right pricing, however, can help your veterinary practice compete and even thrive during difficult economic times. Here are some pricing dos and don’ts from Reed Holden and Mark Burton, authors of Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table (John Wiley & Sons, 2008):
Do:
Define the value of your services. You are the authority in providing care to animals. What are you doing to help your clients understand this? For example, take the time to thoroughly explain to clients step-by-step what goes into a veterinary ultrasound and what you’re looking for. Any knowledge of the value you deliver to your clients gives you greater control over your pricing.
Create a range of low- to high-value offerings. Bundle the services you offer, like pregnancy ultrasound and bovine ultrasound, and establish price accordingly. This enables you to cater to both cost-conscious and value-conscious customers without cutting prices. This also ensures your patients are getting needed veterinary care and attracts clients to your practice year-round, even during your slowest months.
Control costs and reduce inefficiencies. Streamlining your veterinary practice’s processes and expenses is good for business in any economy. Reducing prices to generate more sales will not improve your business in the long term.
Invest in innovation. Consider adding a new service to your repertoire, or funnel funds into new products and services. This gives you negotiating flexibility with clients and helps you stand out from the competition. Innovation gives your practice an edge.
DON’T:
Discount your products or services in order to compete. Getting into a price war with your competitors—without adjusting the value of the product or service—will just send you and your competition swirling into a downward pricing death spiral where no one wins.
Reduce prices on your high-value products and services. A better strategy is to keep high-value products priced appropriately, but focus on selling more low-value products and services.
Play poker with price-driven clients. When cost-driven clients threaten to take their business elsewhere, either: 1) Confidently point out the value of your services, which justifies the price you charge, or 2) let the customer take his business and badgering to your competitor instead.
Do Breed Boxes Reduce AI, Preg Check Stress?
By Hilary Parker
Ever wished you could just suggest what human fertility doctors often do to get their patients to relax and conceive? “Here, Bessie, have a glass of wine.”
Well, until they make such a cocktail for cows, Dr. Dan Goehl, DMV, who runs the Canton Veterinary Clinic in Canton, Mo., swears by “breeding boxes” for reducing stress during reproductive-related procedures.
E.I. Medical Imaging Awarded in the Inc. 500|5000 America's Fastest Growing Companies
E.I. Medical Imaging Named to Inc. Magazine 500 | 5000 List of Fastest Growing Private Companies
FOR IMMEDIATE RELEASE
LOVELAND, Colorado, September 13, 2012- E.I. Medical Imaging (EIMI), a worldwide leader in portable ultrasound systems for veterinary use announced today that they have been named to the 2012 Inc. Magazine 500 | 5000 list of America’s Fastest Growing Private Companies.
Placed at # 1056 on Inc. Magazine’s 500 | 5000 list, E.I. Medical Imaging ranks in the top 100 among private Healthcare companies in the United States in terms of three-year growth.
The Inc. 500 | 5000 was originally introduced by Inc. Magazine in 1982. The list is compiled according to percentage revenue growth over a three-year period. Companies must be independent, privately held and based in the United States in order to qualify for selection.
“Being named to such a prestigious list is a testament to our employees and customers alike. This past year we have made significant improvements to our company including receiving our ISO 9001 certification and addition of a dedicated Quality Management position. We have expanded our manufacturing facilities and added new employees as well as growing our international distribution network. E.I. Medical Imaging is proud to be named to this list with such distinguished alumni as Zappos, Patagonia, Oracle and Under Armour. “. ” Says EIMI President Charles Maloy.
If you have questions, feel free to contact E.I. Medical Imaging at info@eimedical.com.
Copyright© 2012 E.I. Medical Imaging. All rights reserved. All company and/or product names, trademarks and registered trademarks are the property of E.I. Medical Imaging. Features, pricing, availability, and specifications are subject to change without notice.
Posted on: 09/13/12 Posted by: E.I. Medical Imaging Category: Press Release
Must-Have Apps for Bovine Vets
By Hilary Parker
Are you taking full advantage of your mobile phone and/or tablet to serve your clients better? Apps for bovine veterinarians now go way beyond the CVP. Here are several apps your fellow bovine vets (and many of your clients) are putting to use right now (some for Apple-based products and some for Android):
