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E.I. Medical Imaging Portable Ultrasound Solution Blog

E.I. Medical Imaging Welcomes Biogenec As Colombian Distributor

Posted by Jim Turner on Fri, Jan 03, 2014 @ 08:13 AM

Loveland, CO (I-Newswire) January 2, 2014 - E.I. Medical Imaging, a worldwide leader in portable ultrasound systems for veterinary use announced today the addition of Biogenec as the newest authorized Ibex® distributor in Bogotá, Colombia. Biogenec is an experienced supplier of portable ultrasound machines in South America and has been involved in the veterinary market in that country.

Biogenec LogoWith E.I. Medical Imaging partnering with Biogenec it continues to show their commitment to the South American continent and they further open up the market share for E.I. Medical Imaging in this part of the world. Company President, Chas Maloy states, "We are continuing our push to open up our presence and sales in South America and adding Sergio Gomez and his company in Colombia is a good decision for us." Biogenec provides embryo transfer, artificial insemination and in-vitro fertilization and now adds portable, durable veterinary ultrasound equipment to its offerings. These services are growing in Colombia and E.I. Medical wants to grow its product line in the area. This company has a strong presence in the veterinary services industry. They will handle all sales in Colombia and this is a great way to expand the products provided by E.I. Medical Imaging.

E.I. Medical Imaging is excited to welcome Biogenec to its trusted network of distributors. "We are extremely excited and proud to welcome Biogenec to our partner network," says Maloy.

Biogenec will be selling and distributing the Ibex® family of portable ultrasound systems to the veterinarian market and to livestock producers throughout the country. The addition of Biogenec continues a marked movement by EIMI to continue its rise in the global marketplace.

If you have questions, feel free to contact E.I. Medical Imaging at info@eimedical.com. If you want to reach the team at Biogenec they can be reached at their main offices in Bogotá or on their company website.

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Tags: Bovine ultrasound, E.I. Medical Imaging, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, Biogenec, Distributor, Colombia

A Look Back At E.I. Medical Imaging In 2013

Posted by Jim Turner on Tue, Dec 31, 2013 @ 08:43 AM

Happy New Year From EIMIIt has been a year of trials and tribulation and tragedy and triumph for us here at E.I. Medical Imaging.  This is a look back at what was a year somewhat like a roller coaster ride.  A year of very good high times and a year of some low points.  We have weathered the storms of the year and we look forward to a 2014 filled with its own challenges, opportunities and I am sure difficult times as well.  Here is a look back at 2013.

In January, we were very pleased and happy to announce a new distributor in the United Kingdom in Celtic SMR.  Chas Maloy, our President had this to say about Celtic SMR: 

Celtic SMR“We have been searching for a partner in the UK for quite some time now. We wanted a company who has the proper fit of expertise, customer reach and dedication to customer satisfaction. We feel we have found this in Celtic SMR and we are excited to welcome them to our family of distributors. ”

It was truly a good news story that we released in January, 2013 and one of our fond memories of the year.  In addition to Celtic SMR, we attended the NAVC conference in 2013 and had a giveaway for an aluminum vet stand. 

In February we began our story of a year of exotic and wildlife programs and exciting expeditions of the Ibex®.  We discussed a Mule Deer ultrasound project and we had our first foray into shark ultrasounds with an expedition with the OCEARCH team.  This would not be our first look at the Ibex® Pro in the field or in this case the ocean.

In March of 2013, we had our first glimpse of Lydia, a Great White Shark captured by the OCEARCH team and tagged, but more importantly she had an ultrasound performed using the Ibex® Pro. In addition to the Lydia capture, EIMI continued its reach in other areas like education.  E.I. Medical Imaging is committed to education and we saw the IBEX playing a role in educating youth in their veterinary careers. The IBEX portable ultrasound was a critical part of teaching Navajo students in an Arizona veterinary teaching school. Look for more on education and training in 2014. As a part of educating our consumers, we talked in March about Follicular vs Luteal Cysts in Bovine Ultrasounds.

In April 2013, it wasn't just the time of year when everyone is scrambling to prepare their taxes to file them by the deadline, it was also a time for breeding season.  At EIMI, we were busy providing our portable ultrasound systems to veterinarians all over the country to use in their breeding work.  We also talked about communicating as a veterinarian and the new technologies like "Apps".

Personally I will always look back fondly on May of 2013 as the time I joined the family here at EIMI.  It was a time to reflect as a company that has been in business now for 29 years. It was also a sad time in May as we said goodbye to a long time employee of the company in Mia Varra.  Mia was instrumental in the function of sales for the company and later as the Marketing Director.  She turned over the reigns in 2013 but will continue to be asked for her advice in the years to come as she has experience in this area and in this business that is very valuable to us here at EIMI. We miss Mia and always talk of the many fond memories of the times shared. May continued with our exotic animal experiences with a donation of Insite2® Goggles to the Turtle Conservancy.

describe the imageIn June of 2013, our company had a very proud moment being included in the Mercury 100. This honor is bestowed on companies in Northern Colorado who have shown significant growth in the previous two years. This was a quote from Chas Maloy our President:

“Northern Colorado is a great place to call home and this award is a testament to the hard work and dedication shown by our employees to strive to be the best in our industry of rugged and durable portable ultrasounds”.

describe the imageIn addition to our bottom line growth and the accolades received in that regard, we also welcomed a new member of our family of distributors in RX Services.  This distributor is located in Santiago, Chile, and is an experienced supplier of portable ultrasound machines in the Chilean veterinary market. 

Mia Varra pitched in, as we knew she would, with a blog post on Palapation vs. Ultrasound and the common sense used in making a decision of those functions.

July proved to be a hot month and EIMI continued to show why it is a leader in the exotic animal market by providing portable ultrasound systems to the Saint Louis Zoo in its research project on turtles in the Galapagos Islands. Continuing in the area of showing how veterinarians can capitalize on using the Ibex® Portable Ultrasound System in their practice, Dr. Paul Chard discussed using the Ibex® in a beef herd. We recognized farmers as heroes in July, as well as seeing some benefits of the Turtle Conservancy using our Ibex® in an ultrasound of a Ploughshare Tortoise. Perhaps the best part of July was getting to celebrate National Ice Cream Month! We end the month July with an explanation of 3 reasons why veterinarians should use ultrasound over blood testing.

In August, we recapped what we had been doing in the summer.  I had an opportunity to head to Disney and saw some exotic animals and then I introduced some of our agvocates in the industry in Carrie Mess and Ryan Goodman.  We again want to congratulate Ryan on winning Communicator of the Year in Agriculture and his new job in the Montana Stock Growers Association. In addition, we began following the folks at OCEARCH, on their Facebook page and in the news as they began their Cape Cod Expedition. We were following OCEARCH closely, not just because they were using the IBEX® Pro on board their vessel, but because it was Shark Week! I had a chance to attend my first conference as an EIMI employee and had a great time with Dr. Erika Wierman, our staff veterinarian at the Theriogeneology Conference in Louisville, Kentucky. Many benefited at the end of August from us taking our durable portable ultrasound on the road in Nebraska to educate veterinarians on the use of its Ibex® Customizable Extension or as we refer to the accessory for the Ibex® Portable Ultrasound, the I.C.E.®.

describe the imageWe kicked off September of 2013 talking about Customer Feedback.  I cannot express how important this type of feedback is reviewed here at EIMI. We will be adding a component of customer feedback to our business in 2014 because it is such an important part of our business in providing our portable veterinarian ultrasound systems. As mentioned earlier, we were not without tragedy and trials here at EIMI.  September brought to our business devastation all around us in the flooding from rain in our region. When the rain stopped and the floodwaters subsided we recovered well and we were back open for business and ready to serve our customers.  A testament to those that work here at EIMI. September also brought some feel good stories in EIMI's donation of the Ibex® Portable Ultrasound Sytstem to the AABP. We are very happy that we were able to provide the Amstutz Auction at the AABP with an exciting item and we are doubly pleased at the outcome of the auction raising $12,000 for their cause. Finally, September was a monumental month for sales as we recorded more sales of the Ibex® Portable Ultrasound Systems in a single month than we had ever had in the history of the Ibex®.  The special pricing was truly something that had never happened and we were happy for those who purchased our systems through the sale.

describe the imageIn October, we kicked off recapping an ultrasound training course in Nebraska. Thank you to Rick Funston and his team at the University of Nebraska for all their hard work and time in arranging this great educational opportunity. October proved to be a very difficult month and one for me that will not be looked at too fondly with the loss of my mother to cancer.  I want to thank all of you that provided prayers and thoughts during this difficult time and I especially want to thank my EIMI family for picking up the slack while I was away and to Chas our President for making me feel like a part of the EIMI family during a time that proved very difficult. We rounded out October talking about the ROI of using portable ultrasound in a veterinary practice.

November is normally a time for Thanksgiving and this was no different as we gave thanks to all our Veterans. We will talk about education and training in the new year of 2014, but we touched upon this topic many times in 2013 with all our consumers and wanted to let you know we are going to be doing much more. We also wanted to continue the momentum we had from our September sale in an aggressive Holiday Sale and campaign. This was a great sale and again one that helped us have a monumental year in 2013.

describe the imageThis month in December, we attended a great event in Nashville, Tennessee at the AAEP trade show. Our holiday sale ended on December 20, 2013 after a great run.  This sale propelled us into our projected goals for 2013.  It was truly a great way to end a year that was filled with its ups and downs.  The ride for us this year has come to an end.

We sit here on the last day of the year and look back over a number of events that shape our company and make us what we are today.  As we look ahead to 2014, we have our eyes open wide for all we might experience.  We look forward to meeting all of our customers at events and trade shows around the country.  We thank all of our new partners and distributors for being a instrumental part in our success.  We count our blessings as we look back and we want to thank all of you especially for being a part of a great year.  Here is hoping all of you have a great 2014 and we hope you too can look back on 2013 with the fondness we have here. Good luck!

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Tags: Equine Ultrasound, portable ultrasound, Turtle conservancy, Mercury 100, RX Services, OCEARCH, 2013, Celtic SMR, Mule Deer, Great White Shark, Ibex Ultrasound, Follicular and Luteal Cysts, Bovine Ultrasounds, Palpation vs. Ultrasound, Ultrasound Sales

AAEP Recap and Last Chance For Holiday Portable Ultrasound Special!

Posted by Jim Turner on Wed, Dec 11, 2013 @ 10:20 AM


This was my first time at the American Association of Equine Practitioners or AAEP and I was not sure what to expect other than I knew this would be a great location for the show at the Gaylord Opryland Hotel in the heart of the country music scene in Nashville, Tennessee. We had such a great time and it was such a success we decided to make sure to book our booth for next year's show in Salt Lake City, Utah. If we missed you this year, we would love to see you at the trade show in 2014.

If we didn't miss you and you were one of the fortunate new customers to join the E.I. Medical Imaging family, WELCOME!  We had many people take advantage of the AAEP Special Ibex® ProE Package.  Those that did purchase a system, we are shipping your portable ultrasound out this week and you will have them very shortly and we hope you enjoy the deal you received.  The price we had for the AAEP Trade Show will not be coming around again for a very long time.

Ibex® Holiday SpecialIf you missed the AAEP in Nashville and the special we gave all the attendees at the show, don't despair, we have a great Holiday Special waiting just for you! We have heard many disappointed stories of those that missed the September Special and the incredible pricing we had for our inventory reduction sale.  If you were  not able to capitalize on the special in September, now is the time to get your portable ultrasound before the end of 2013.  We are offering a very similar price package for our Holiday Special!  The catch in this case is we will return to our regular pricing after Friday, December 13, 2013.  Now is the time to contact us or reach out to your salesperson to get the deal.  If we get your signed purchase agreement by purchasing on the Friday, we will make sure you have your system in use for 2013! More on the tax benefits of buying in 2013 in our next post!  We have special financing available domestically for those wanting to finance their purchase and we can get you up and running with a portable ultrasound in just a few days!

I wanted to thank everyone I had a chance to meet in Nashville!  It was truly an amazing experience.  We had a number of our distributors present during the show and we even signed on a new distributor in Colombia.  I'll provide the details of this new distributor soon!


Sign Up Here For A Great 2013 Holiday Special

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, Holiday Sale, AAEP, Equine Portable Ultrasound, Trade Show Package

E.I. Medical Imaging Heads To Nashville To Attend AAEP

Posted by Jim Turner on Fri, Dec 06, 2013 @ 02:30 PM

We are headed to to the great state of Tennessee for the American Association of Equine Practitioners for their annual conference and trade show taking place from December 7, 2013 to December 11, 2013 in Nashville.  The show is described as:

AAEPThe AAEP is the world’s largest professional organization dedicated to equine veterinary medicine and is a leading medical authority on the health and welfare of the horse. From pleasure horses to elite equine athletes, the AAEP and its nearly 10,000 members work to raise the standard of horse health for all breeds and disciplines.

We are very pleased to attending the equine practitioners show again this year and we are looking forward to being at the Gaylord Hotel in Nashville. We are especially pleased to be joining all the equine practitioners from around the country to show them our products and offer them a very special AAEP price on a new Ibex® Portable Ultrasound System.

For all the equine practitioners in attendance at the AAEP show in Nashville we are offering a special price on a package we put together especially for the show.

We have combined our holiday offer and our special offer to those attending the AAEP for a amazing savings on the IBEX® ProE!  Not only can you get significant savings on our Ibex® Pro and the Ibex® Lite through December 13, 2013 on the holiday offer, but we are offering special savings on the Ibex® ProE (Pro Equine) package for all in attendance at the AAEP trade show from December 8-10, 2013.

The Sale on our Ibex® ProE starts when the trade show floor opens and ends on the last day of the trade show December 10, 2013.

We are offering this only to those in attendance at the show. We are not offering this special package savings to anyone else. Be one of the fortunate recipients of this amazing package deal.

In order for you to get your Ibex® ProE package you must be present at the AAEP trade show and we will provide you the pricing at the trade show booth.  If you want to know the pricing, we will let you know at our booth at #1606 and you can sign your purchase contract.

We are very excited to offer these prices and package deals! There is no obligation to get your special price quote from a sales representative on the holiday special pricing so fill out the form today but you must be present at the show to get the significant savings on the Ibex® ProE Portable Ultrasound Package!

Tags: equine pregnancy ultrasound, horse ultrasound, Equine Ultrasound, veterinary portable ultrasound, portable ultrasound, AAEP, Equine Portable Ultrasound, Trade Show Package

E.I. Medical Imaging Launches The Ibex® Holiday Special Sale!

Posted by Jim Turner on Fri, Nov 22, 2013 @ 08:37 AM

OutdoorChristmasTreeTo all of the company contacts, customers and friends we want to wish you the very best this holiday season.  It is not quite time to start thinking of our resolutions for 2014 and the new year. It is a time to reflect on 2013 and see how far we have come this year and all of the things we have to be thankful for as we remember our many blessings.

Many of you will be receiving our holiday postcard letting you know we have a special holiday sale very similar to the sales you see the day after Thanksgiving.  We didn't want to have a Black Friday Sale, or a Cyber-Monday sale, but we did want to have a sale that is just for you, our special customers.  Maybe we call it the Ibex® Orange Cyber-Sale?

Beginning on November 25, 2013, we will be offering the Ibex® Pro and the Ibex® Lite at a very special savings, much too low to advertise on our website. You will need to contact your area sales representative or you will have to register online to get your special price. It is the perfect time to get your Ibex® Portable Ultrasound System to place under the tree this holiday season.  The Holiday Special Sale is over on December 13, 2013 at midnight.  If you place your order by the deadline on December 13, we can make sure your new Ibex® Portable Ultrasound System is delivered to your door by the end of the year.  Then we can start to talk about our New Year's resolutions and all what we can expect in 2014 from the use of your new portable ultraound system.

Register to get your special pricing, or call today at our office to get your very special holiday deal on a new Ibex®.


Sign Up Here For A Great 2013 Holiday Special

Tags: Bovine ultrasound, E.I. Medical Imaging, veterinary ultrasound, animal ultrasound, Veterinary Business, ultrasound deals, best veterinary ultrsound, Equine Ultrasound, Customer Service, veterinary portable ultrasound, veterinary ultrasound sales

For The Portable Ultrasound Business Customer Feedback Is King

Posted by Jim Turner on Wed, Sep 04, 2013 @ 08:50 AM

customersatisfactionIt may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary.  It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously.  It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.

A good example of this was seen in our recent annual Management Review Meetings (MRM). MRM meetings take place each year with each department participating in the E.I. Medical Imaging family.  This was my first time attending the meetings and I had no idea what to expect.  I was merely going to attend with eyes wide open to see what I might learn from the process and provide feedback myself where I thought it might help.

As I opened my 100+ page booklet of charts, graphs, company literature and information, one of the sections caught my attention, "Customer Feedback".  As a head of the marketing department this was right in my kitchen and something I wanted to pay close attention to as we studied through section after section on each department and their responsibilities. After going through quality assurance, sales, service, product inspections, safety and many other facets of the management review we finally came to the largest section of the book, Customer Feedback.

Fortunately, we don't have many complaints that we have lodged in the previous 12 months, but I can assure you that any complaint received is looked at by each department, and a response or corrective action is taken.  We also want to respond to the customer and their complaint quickly and we handle each to our best ability for complete satisfaction.

We log any customer feedback, both good and poor, into a database and review those regularly.  We send out a customer satisfaction survey to each of our new customers quarterly and they can provide information about their experience with the product and our company.  We listen to customer feedback on the social networks, we hear about it in blog postings and we even pay attention to forums and other places online. If you are talking about the Ibex® or any of the products in our company, we are listening.

At a recent trade show a customer wanted to voice their complaint about an accessory that accompanies our Ibex® Portable Ultrasound system.  They specifically wanted us to know that the carry case their Ibex® Pro arrived with was substandard in their case.  We took immediate corrective action and provided with what we felt was the appropriate response by providing a replacement case to that customer.

We take each piece of feedback and handle each individually, be it a complaint or in many cases we also review customer testimonials.  Recently we received a few praises from those that have been using and implementing their new Ibex® Portable Ultrasound System in their veterinary practice.

Take a moment and fill out your survey and return it if you are a new customer.  We want to hear what you think.  If you have any feedback at all, please let us know.  We feel our customer service is legendary and we aim to continue that level of service.  If you have something you want us to know right now, feel free to comment here, send us the info in a tweet or follow us on Facebook and let us know your thoughts there. As always you can contact us and let us know about your feedback.


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Tags: durable ultrasound, Bovine ultrasound, E.I. Medical Imaging, Equine Ultrasound, Customer Service, portable ultrasound, Ibex Ultrasound, ei medical distributor, e i medical, Customer Feedback

Ibex® Makes A Trip To Theriogenology Society Conference

Posted by Jim Turner on Mon, Aug 12, 2013 @ 12:41 PM

Ibex Trade Show BoothLast week our company was excited to be a part of and be an exhibitor at the Theriogeneology Society conference in Louisville, Kentucky. Theriogenology is a specialized field as we find at Wikipedia:

Theriogenology is the branch of veterinary medicine concerned with reproduction, including the physiology and pathology of male and female reproductive systems of animals and the clinical practice of veterinary obstetrics, gynecology, and andrology. Theriogenologists are veterinarians with advanced training in animal reproduction and obstetrics. In the United States, most theriogenologists are board-certified by the American College of Theriogenologists.

The Hilton Seelbach Hotel was a great venue in the heart of downtown Louisville and it allowed me to get to and from the event easily at the Louisville Airport.  I arrived Thursday evening just as the exhibit hall was opening with their "happy hour" reception and Dr. Erika Wierman our staff veterinarian and I had good traffic at our booth right away.

The attendees at this event already had a good idea about how to effectively use our Ibex® Portable Ultrasound System therefore, there was very little by way of explanation of our system and how it worked.  It was nice to hear of many other veterinarians and professors using our system in practice and using it as a teaching tool in classrooms all over the country. This is a specialized group as stated, but within the group there were subgroups of those using the ultrasound for cattle, small animals and of course since we were in "horse country" there were plenty of equine veterinarians on hand to speak to about our portable ultrasound machine.

Ibex Trade Show BoothOf interest to the many attendees this year was the special we have running on the I.C.E., or our Ibex® Customizable Extension arm free device.  This device is being given free to anyone purchasing an Ibex® Portable Ultrasound System through September 1, 2013.  This device is very popular because of its design and functionality but having talked with many of the veterinarians it is also popular because it saves not only the stress of the animal but also relieves wear and tear on on the veterinarian, especially those pregnancy checking numerous cows in a single day.

I have been busy with our design and engineering team giving feedback I heard regarding design features and the things that we can do as a company to make the system even more user friendly and how we can improve upon our system.  I tried taking notes and making it purposeful to write down all I could remember about the ideas given.  This is important to us and we take all feedback very seriously and in most cases try to implement changes and advanced features for those looking to make the system a better product. I know I had a great opportunity to see how the real world is and how we might be a better fit for many customers. Hearing all the daily use case scenarios and how each used the product was invaluable.

There were a number of veterinary students at the conference and many of them were familiar with our ultrasound machine since many of the agricultural schools and veterinary colleges have our units in their teaching facilities.  Many professors were checking in to see if they could upgrade their current systems or if they could schedule a -Free Demo with one of our staff. If you are a college professor and have yet to schedule your demo, please let us know.

We provided a "show special" at the event and in order to get your own special offer, even if you were not fortunate to be a part of the Theriogenology Society event, please contact us and we can provide you a hassle-free pressure-free price quote. We also have special pricing for those in the teaching profession and for universities and colleges. Please make sure you let us know if your machine is headed to school.

We want to thank all of the people involved with the Theriogeneology Society, including and especially Theriogenology Society board member and friend of E.I. Medical Imaging, Dr. Jill Colloton, for allowing us a chance to participate in the event.  It was a pleasurable experience and one we will look forward to next year in Oregon!


Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: E.I. Medical Imaging, Equine Ultrasound, arms free ultrasound, bovine ultraound, Dr. Erika Wierman, Dr. Jill Colloton, Theriogenology, Animal Reproduction

How Vets Should Explain Ultrasound Images to Their Equine Clients

Posted by Mia Varra on Mon, Jul 22, 2013 @ 04:00 AM

 By: Susan Hoffman

“What am I Seeing?” Explaining an Ultrasound Image to Your Equine Clients

equine ultrasound pregnant

As an equine veterinarian, you’re trained to understand what you see on an ultrasound machine, but your equine client may be baffled by the images. They may not even know what ultrasound imaging actually is or does, or its value as a diagnostic tool. We asked E. I. Medical Imaging’s Dr. Erika Wierman for some tips about explaining ultrasound images to horse owners.

Tell your client what ultrasound is and how it works.

In a nutshell, ultrasound machines use sound waves to produce images. So, tell your client the technology relies on painless, noninvasive, high frequency sound waves which are inaudible to the human ear and harmless to their horse. As the sound passes through their horse’s body, assure your client it causes no unpleasant sensation, but it does produce echoes that can identify the distance, size, and shape of internal organs and tissues.

Explain why ultrasound imaging is a good diagnostic tool.

Your client may know that performing an ultrasound is “de rigueur” during a mare’s pregnancy, but he may not be sure exactly why! Let him know ultrasound scans are the best way to confirm if his mare is pregnant and to see if her fetus is developing properly. You can also let your client know that ultrasound machines reveal potentially dangerous situations such as multiple fetuses or abnormalities in the uterus that aren’t identifiable with palpation alone.

Black and white sheds light.

How to read ultrasound
In our Technicolor world, your client might be surprised to see that ultrasound images are in shades of black, white and gray. You are comfortable with this monochromatic visual, but the typical horse owner may be skeptical about contemporary technology that isn’t using full, living color!  Tell him that light and dark are all you really need to see on the monitor, because the intensity of the returning signal translates into a level of brightness on the screen.  The more dense the tissue, the brighter the image; so fluid appears black, dense materials such as bladder stones appear bright white, and the internal organs and structures will appear varying shades of grey.  This baseline information will help your client to begin to understand what the ultrasound image means.

Use the “fruit analysis” to explain orientation.

How to explain ultrasound
Believe it or not, a simple orange is a great visualization aid for explaining how an ultrasound machine’s transducer works. Ask your client to think about an orange sliced from stem to navel; then sliced horizontally across the diameter. The rings and segments look totally different depending upon the slicing orientation. Use this visualization technique to help your client understand by altering the placement of the ultrasound’s probe, you can “visually slice” the internal organs in whatever orientation you need to obtain the information you seek.

ibex ultrasound orange slice



ibex orange slice 2
Keep it simple.

Many horse owners have a keen interest in equine physiology and it’s safe to say that goes double for people who breed their mares. But, don’t mistake that fascination with any great depth of veterinary knowledge. You know how organisms function, but take care not to overwhelm your client with all the details. Instead, point out basic, recognizable structures such as the beating heart of a fetus, the unique shape of a kidney, or flecks of pus floating around in an abscess.

Create a keepsake.

What proud mama or papa doesn’t want to show ultrasound images of junior-in-the-making to absolutely everyone else they know?  The same goes for a lot of horse owners, especially those who simply can’t wait until next spring to see their new colt or filly born.  Your client will really appreciate a video loop, disc or printouts of images taken during his horse’s ultrasound procedure. Don’t hesitate to circle remarkable findings in red magic marker and provide a congratulatory note. You may be surprised how much your client cherishes the images!

veterinary ultrasound keepsake

Dr. Erika Wierman would love to talk to you more about how an Ibex Portable Ultrasound System can help you in your practice and how it can change the way you can service your clients and the patients they love.  For a free demonstration of what a portable ultrasound can do for your practice, contact us.


Click Here For A Free  Ibex Portable Ultrasound Demo

Tags: explaining ultrasound images, equine pregnancy ultrasound, Equine Ultrasound, how to read an ultrasound image

E.I. Medical Imaging Celebrates 29 Years of Innovation in Portable Veterinary Ultrasound

Posted by Jim Turner on Thu, May 23, 2013 @ 11:56 AM

EIMI logo29year resized 600LOVELAND, CO- E.I. Medical Imaging (EIMI) celebrates 2013 with great satisfaction as it enters their 29th year as a worldwide leader in durable portable ultrasound used by veterinarians and others. E.I. Medical Imaging is proud to be the only U.S. based manufacturer of ultrasound designed specifically for veterinary use.

EIMI President, Chas Maloy acquired the company in 2005 and states, “As we commemorate our 29th year of being in the veterinary diagnostics industry, we are proud our business maintains growth in a competitive market.  We continue on our path of acquiring a larger, diverse and an international set of customers, distributors and partners.”

EIMI continues to be an innovative leader in the industry as we grow.  For 2013 EIMI will confidently look to duplicate its growth of better than 30% in each of the last 5 years. We continue to add distributors around the world to help our customers in every industry and any environment. Our customers continue to look for more ways to incorporate ultrasound into their veterinary practices, livestock production and other animal businesses.  We will continue to find ways to work with them to develop products to fit their needs.


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Tags: durable ultrasound, Bovine ultrasound, E.I. Medical Imaging, Equine Ultrasound, portable ultrasound, Ibex Ultrasound, ei medical distributor, e i medical

Veterinary Practice Tips; Should You Send an E-Newsletter?

Posted by Mia Varra on Thu, May 02, 2013 @ 08:45 AM

written by: Susan Hoffman

Should You Send an E-Newsletter to Your Clients?

veterinary eNewsletter ultrasound

In a word, YES! That is, if you’re committed to publishing content your clients will want to read, so they don’t look upon your newsletter as just another piece of junk-mail. You should commit to distribution on a regular basis, too—monthly or quarterly—because while “content is king, frequency is queen,” as the saying goes.


Set Goals

Think of what you want your newsletter to accomplish. Do you want to announce new practice services, personnel or equipment? Do you need to remind your clientele it’s time for annual vaccines or exams? Are you running any seasonal specials and want to offer a limited-time coupon? Is there any “buzz” about a new equine health threat in your region that you want to address? A good rule of thumb for newsletters—printed or electronic—is to create content your readers will see as practical, timely and useful.

For example: You want to promote your new equine ultrasound equipment.

equine vet enewsletter

• In ad, you might focus on the equipment’s features and benefits, and include a picture of the ultrasound apparatus.

Equine ultrasound, mare pregnancy ultrasound

• In a newsletter, you could recap a short, problem–solution case study demonstrating how the equine ultrasound equipment helped a client, and include a picture of the apparatus in use. You could encourage your clients to contact you if they ever have a similar issue with their horse and how this ultrasound technology helps you deliver better service to them. You could also include a hyperlink to an online, informative video.

See the difference? The e-newsletter may be a bit of an advertisement in sheep’s clothing, but if it honestly contains relevant news and information your clients can use, they’ll look forward to reading every word and viewing the photos or videos. They’ll appreciate your efforts to help educate them. You’ll really pique their interest if you ask them for feedback. What a relationship-builder!

Design and Distribution

E-newsletters need to be inviting to the eye on any typical desktop computer, iPad or even a Smartphone. They should also be consistent with your other marketing and communications pieces, to support your practice’s “brand.” If you don’t have a creative resource in your practice who handles design for you, there are preformatted and customizable templates a-plenty available through the major e-newsletter design and distribution businesses like Constant Contact. Simply Google the words “e-newsletter design” and you’ll see lots of affordable options. These companies also offer metrics reports so you can see which clients accessed your e-newsletter, clicked through to your website, etc. Of course, you’ll need to provide these services with an up-to-date email client list, so your fist step, even before creating your e-newsletter, should be to contact every client to make sure you have their current contact information.


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Tags: Equine enewsletter, veterinary enewsletter, tips to writing a veterinary enewsletter, veterinary ultrasound, horse ultrasound, mare ultrasound, Equine Ultrasound

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