Businesses are having to change the way they do things to keep up with the digital world.  We live in an age now where snail mail, print advertising, good old fashion face-to-face meetings and a handshake are a thing of the past.  We continue to evolve in business with the invention of technology and how we conduct our day-to-day business transactions.  At E.I. Medical Imaging, we are not much different in the way we approach our business.  We too must adapt to the way of the future.  We are using social media and technology to provide up to the minute information about our products and services.  Our Ibex® Portable Ultrasound Systems' software can be updated with a few strokes of a keypad on your computer and online, and we have many other technologically advanced features too numerous for this post.

To all of our men and women serving and to all those that have served in the military, we want to to thank you for your service.

As we sit here in the midst of completing our budgets for 2014 at E.I. Medical Imaging a common question is for us to look at expenditures for the previous couple of years and ask, "What was the return on the investment?"  Suffice it to say this is a question asked in any business setting and for any department.  The same can be said for veterinarians and livestock producers.  As the title of the article here infers, what is the return on investment of purchasing a portable ultrasound system?  We here at E.I. Medical Imaging are the first to try to find ways to make the systems we sell more affordable for our customers.  In fact we discuss this at length every time we get together in a sales meeting, a marketing strategy session, and even now as we prepare our budgets for 2014.

By Mia Varra, Creative Consultant

September is nearly a memory now being the last day of the month. It reminds of song lyrics from The Brothers Four in "Try To Remember":

Try to remember the kind of September
When life was slow and oh, so mellow.
Try to remember the kind of September
When grass was green and grain was yellow.

For the past 4-5 days in Colorado we have been dealing with some extreme rains and flooding.  To give those not in our area an idea, our region along the front range gets about 16" of moisture annually.  We received that amount of moisture in a 48 hour period.  To say the least we had more water than the rivers, creeks and ditches could handle, resulting is some of the worst flooding in Colorado history.

It is somewhat of a cold a dreary day here in Colorado.  We are welcoming the the idea that fall is upon us.  This day is also a day of remembrance.  I always look back on this day and remember.  On this day in 2001 we can all recall where we were and what we were doing. For me I was enjoying the great outdoors deer hunting in mountains of Colorado at about 11,000 feet.  I had no idea what was happening across the country in New York City.

I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet.  We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market.  In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments.  Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.

It may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary.  It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously.  It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.