It is somewhat of a cold a dreary day here in Colorado.  We are welcoming the the idea that fall is upon us.  This day is also a day of remembrance.  I always look back on this day and remember.  On this day in 2001 we can all recall where we were and what we were doing. For me I was enjoying the great outdoors deer hunting in mountains of Colorado at about 11,000 feet.  I had no idea what was happening across the country in New York City.

I am an avid reader of Bovine Magazine, okay I have a confession, I am not a hard copy magazine guy as I like to get my news and information in the digital world using my phone or tablet.  We pay very close attention to what is happening in the bovine veterinary world as a large portion of our target demographic comes from the bovine veterinary market.  In fact, we currently have a campaign to help the veterinarian with their practice in the bovine market in both the beef and dairy segments.  Our campaign is about, "Helping your practice makes perfect sense." We feel a responsibility to help the veterinarian with their everyday practice to insure they are getting the most from our Ibex® Portable Ultrasound System.

It may be one of the biggest cliche's in the history of business, but it rings true in most cases, "the customer is always right". In the world of durable and portable ultrasound systems this statement is never more apparent and necessary.  It doesn't take too long to understand, without happy customers your business is doomed. At E.I. Medical Imaging customer feedback is taken very seriously.  It shapes the products we produce, it changes the way we do business and it persuades each decision we make on how we run our business.

As part of our current campaign to help with education and training of the veterinarian and the livestock producer, E. I. Medical Imaging is taking its durable portable ultrasound on the road in Nebraska to educate veterinarians on the use of its Ibex® Customizable Extension or as we refer to the accessory for the Ibex® Portable Ultrasound, the I.C.E.®  The title of the course  scheduled on September 26, 2013 is "Extension Arm Ultrasound Pregnancy Testing and Fetal Aging Course". The following press release describes more fully the training course and the logistics:

September 26, 2013 – NORTH PLATTE, NE

The University of Nebraska West Central Research and Extension Center in cooperation with Repro-Scan, E.I. Medical Imaging, and BCF Technology will be hosting a Bovine Reproductive Ultrasound for Veterinarians course to provide hands-on, in-depth instruction in the use of ultrasound for bovine reproductive exams. This workshop will focus on utilizing “extension arm” ultrasound technique and fetal aging.

I'm in marketing.  Part of my job duties are to worry about our E.I. Medical Imaging brand. As a veterinarian or as a livestock producer or for that matter any business owner your job is also in most cases to worry about your company, your business and your brand.  We recognize that issue here at EIMI and want to help you with a small component of your duty to be concerned with your company brand.

I would have to say if I was keeping track of what this year has been thus far, I would call it the "Year of The Shark". We have had our share of great turtle news this year but by far our involvement with the ultrasound research of sharks has been the most exciting. The image below provides an up close and personal look at what it looks like on a research expedition with the OCEARCH team as they tag, blood sample and of course ultrasound a Great White Shark.

Last week our company was excited to be a part of and be an exhibitor at the Theriogeneology Society conference in Louisville, Kentucky. Theriogenology is a specialized field as we find at Wikipedia:

It is very exciting for us here at E.I. Medical Imaging to keep the conversation going in the world of sharks as others continue to celebrate shark week.  The Ibex® Portable Ultrasound has been  a part of the research world as it pertains to sharks and other animals and we wanted to bring you another example of our assistance earlier in the year with shark research.